Owner Scorecard


← Japan catalog ← 4902 Manual 5019 → ← 4452 Personal Care Products CL →

4911 · Shiseido

Household & personal care Consumer & brand IFRS
Latest filing: FY2025 annual securities report (有価証券報告書) · EDINET
4911 · Shiseido

This is a quantitative scorecard. The numbers below are read directly from Shiseido’s EDINET filing, in yen. The Japanese-language narrative, what the business does, its risks, what changed this year, is not machine-read here, so we do not paraphrase it. Find it on EDINET (code 4911) →

I

The record

What the business has done across the cycle, read straight from the EDINET filing: the multi-year record, and the walk from reported profit to the cash an owner could take out.

The record, 2016–2025

realized figures from each filing · older years to the left
2016’162017’172018’182019’192020’202021’212022’222023’232024’242025’25
Income statement
¥850.3B¥1.01T¥1.09T¥1.13T¥920.9B¥1.01T¥1.07T¥973.0B¥990.6B¥970.0BRevenueRevenue
¥876.7B¥682.5B¥753.2B¥743.0BGross profitGross prof.
77%74%76%77%Gross marginGross mgn
67%72%76%75%SG&A / revenueSG&A/rev
3%3%3%3%R&D / revenueR&D/rev
¥36.8B¥80.4B¥108.3B¥113.8B¥15.0B¥100.6B¥46.6B¥28.1B¥7.6B(¥28.8B)Operating incomeOp. inc.
4.3%8.0%9.9%10.1%1.6%10.0%4.4%2.9%0.8%−3.0%Operating marginOp. mgn
¥32.1B¥22.7B¥61.4B¥73.6B(¥11.7B)¥46.9B¥34.2B¥21.7B(¥10.8B)(¥40.7B)Net incomeNet inc.
Cash flow & returns
¥59.1B¥95.4B¥92.6B¥75.6B¥64.0B¥134.2B¥46.7B¥89.0B¥48.4B¥109.9BOperating cash flowOp. cash
¥34.5B¥39.6B¥42.0B¥55.7B¥60.4B¥76.1B¥75.7B¥75.5B¥75.7B¥71.7BDepreciationDeprec.
(¥7.5B)¥33.0B(¥10.8B)(¥53.7B)¥15.3B¥11.3B(¥63.2B)(¥8.2B)(¥16.4B)¥78.8BWorking capital & otherWC & other
¥31.4B¥36.0B¥80.6B¥92.2B¥56.4B¥75.3B¥36.3B¥26.7B¥24.9B¥25.3BCapexCapex
3.7%3.6%7.4%8.1%6.1%7.5%3.4%2.7%2.5%2.6%Capex / revenueCapex/rev
¥27.8B¥59.4B¥12.0B(¥16.6B)¥7.7B¥59.0B¥10.4B¥62.3B¥23.5B¥84.6BOwner earningsOwner earn.
3.3%5.9%1.1%−1.5%0.8%5.8%1.0%6.4%2.4%8.7%Owner earnings marginOE mgn
¥27.8B¥59.4B¥12.0B(¥16.6B)¥7.7B¥59.0B¥10.4B¥62.3B¥23.5B¥84.6BFree cash flowFCF
3.3%5.9%1.1%−1.5%0.8%5.8%1.0%6.4%2.4%8.7%Free cash flow marginFCF mgn
¥8.2B¥9.0B¥13.9B¥22.0B¥20.0B¥16.0B¥22.0B¥41.9B¥24.0B¥12.0BDividends paidDiv. paid
¥6M¥17M¥2.4B¥22M¥12M¥23M¥9M¥8M¥1.0B¥2MBuybacksBuybacks
7%17%20%14%2%12%5%3%1%-3%ROICROIC
8%5%13%15%-2%9%6%4%-2%-7%Return on equityROE
6%3%10%10%−7%6%2%−3%−6%−9%Retained to equityRetained/eq
Balance sheet
¥113.1B¥156.8B¥111.8B¥97.5B¥157.3B¥156.5B¥119.0B¥104.7B¥98.5B¥91.8BCash & investmentsCash+inv
¥136.8B¥162.1B¥166.5B¥172.9B¥144.7B¥158.8B¥182.1B¥149.7B¥154.3B¥163.3BReceivablesReceiv.
¥115.7B¥130.0B¥149.8B¥181.1B¥170.0B¥16.0B¥14.0B¥10.8B¥10.2B¥9.4BInventoryInvent.
¥51.1B¥49.1B¥56.9B¥31.3B¥21.2B¥203.7B¥203.8B¥178.5B¥152.2B¥141.6BAccounts payablePayables
¥201.4B¥242.9B¥259.4B¥322.7B¥293.6B(¥28.9B)(¥7.7B)(¥18.0B)¥12.3B¥31.2BOperating working capitalOper. WC
¥431.9B¥526.2B¥483.0B¥532.6B¥514.8B¥512.9B¥524.2B¥470.0B¥477.8B¥471.5BCurrent assetsCur. assets
¥246.7B¥291.4B¥339.9B¥464.3B¥353.0B¥231.4B¥222.4B¥240.8B¥291.6B¥211.8BCurrent liabilitiesCur. liab.
1.8×1.8×1.4×1.1×1.5×2.2×2.4×2.0×1.6×2.2×Current ratioCurr. ratio
¥59.8B¥12.2B¥12.6B¥64.5B¥54.4B¥50.4B¥57.9B¥62.1B¥108.0B¥58.8BGoodwillGoodwill
¥934.6B¥949.4B¥1.01T¥1.22T¥1.20T¥1.30T¥1.31T¥1.26T¥1.33T¥1.27TTotal assetsAssets
¥120.6B¥81.5B¥75.8B¥248.1B¥324.3B¥305.8B¥297.2B¥281.0B¥363.2B¥323.2BTotal debtDebt
¥7.5B(¥75.4B)(¥36.0B)¥150.6B¥167.0B¥149.3B¥178.2B¥176.3B¥264.7B¥231.3BNet debt / (cash)Net debt
45.2×81.2×140.9×49.7×6.7×26.3×12.8×3.7×1.2×-4.6×Interest coverageInt. cov.
¥413.9B¥445.9B¥468.5B¥504.1B¥472.6B¥540.7B¥604.3B¥618.7B¥632.5B¥600.8BShareholders’ equityEquity
Per share
400M400M400M400M400M400M400M400M400M400MShares out (diluted)Shares
¥2125.76¥2512.66¥2737.06¥2828.87¥2302.22¥2524.91¥2668.39¥2432.59¥2476.47¥2424.98Revenue / shareRev/sh
¥80.25¥56.87¥153.51¥183.91¥-29.15¥117.27¥85.50¥54.37¥-27.03¥-101.70EPS (diluted)EPS
¥69.41¥148.44¥29.95¥-41.60¥19.21¥147.41¥26.11¥155.81¥58.86¥211.48Owner earnings / shareOE/sh
¥69.41¥148.44¥29.95¥-41.60¥19.21¥147.41¥26.11¥155.81¥58.86¥211.48Free cash flow / shareFCF/sh
¥20.54¥22.44¥34.85¥55.07¥49.92¥39.97¥54.92¥104.77¥59.95¥30.01Dividends / shareDiv/sh
¥78.42¥90.04¥201.49¥230.50¥140.90¥188.22¥90.72¥66.76¥62.15¥63.25Cap. spending / shareCapex/sh
¥1034.67¥1114.68¥1171.15¥1260.23¥1181.53¥1351.74¥1510.65¥1546.87¥1581.18¥1501.89Book value / shareBVPS
Per-share growththe realized rate an owner's share compounded
9-yr5-yr
Revenue / share+1.5%/yr+1.0%/yr
Owner earnings / share+13.2%/yr+61.6%/yr
Dividends / share+4.3%/yr−9.7%/yr
Capital spending / share−2.4%/yr−14.8%/yr
Book value / share+4.2%/yr+4.9%/yr

Net income is the accountant's number; owner earnings is the cash an owner could take out. The walk between them, off the cash-flow statement, and whether the gap is widening or holding.

In fiscal 2025 the business turned a ¥40.7B loss into ¥84.6B of owner earnings: more cash than the profit line showed, after the non-cash charges and the capital it put back in.

FY2025FY2024FY2023FY2022FY2021
Reported net income(¥40.7B)(¥10.8B)¥21.7B¥34.2B¥46.9B
Depreciation & amortizationnon-cash charge added back+¥71.7B+¥75.7B+¥75.5B+¥75.7B+¥76.1B
Working capital & othertiming of cash in and out, other non-cash items+¥78.8B−¥16.4B−¥8.2B−¥63.2B+¥11.3B
Cash from operations¥109.9B¥48.4B¥89.0B¥46.7B¥134.2B
Capital expenditurecash put back in to keep running and to grow−¥25.3B−¥24.9B−¥26.7B−¥36.3B−¥75.3B
Owner earnings¥84.6B¥23.5B¥62.3B¥10.4B¥59.0B
Owner-earnings marginowner earnings ÷ revenue9%2%6%1%6%

Owner earnings is the cash an owner could pull out without starving the business: operating cash less the capital it must spend to hold its position .

Maintenance capex is estimated as depreciation where a growing business invests above it; free cash flow is the figure the scorecard's free-cash margin reads.

II

Quality & stewardship

Returns, the balance sheet, and stewardship. The same checks the US pages run, in yen.

Peers, Personal Care Products

The same industry, side by side on owner economics. Each column names the period it is read over, and a median resting on fewer than three years carries that count beside it; the group median at the foot is the line to read each figure against.

CompanyRevenuelatest FY, USDGross marginmedian over the recordOp. marginmedian over the recordROICmedian over the recordOwner earn. marginmedian over the record
KVUEKenvue Inc.$15.1B56%16.3%10%11%
ELEstee Lauder Companies Inc. (The)$15.0B76%11.9%15%11%
HLNHaleon plc$15.0B61%17.4%6%17%
4452Kao$10.7B41%4y9.7%14%9%
4911Shiseido$6.1B76%4y4.3%6%3%
COTYCoty Inc.$5.9B60%-1.0%-1%4%
HLFHerbalife Ltd.$5.0B79%11.0%46%5%
EPCEdgewell Personal Care$2.2B45%9.0%6%6%
Group median61%10.4%8%7%

Owner’s Scorecard

FY2025 Annual securities report · source on EDINET →

Will it survive?

  • Does not cover its interest
    Operating income (¥28.8B) ÷ interest expense ¥6.3B
    What this means

    A full year of operating profit didn't cover the interest bill. This is the zombie zone: the business depends on refinancing, asset sales, or forbearance to service its debt.

  • Net debt against an operating loss
    Cash ¥91.8B − debt ¥323.2B
    What this means

    Netting ¥91.8B of cash and short-term investments against ¥323.2B of debt leaves ¥231.3B owed, with no operating profit this year to measure it against — understand that combination before anything else about the company. Net debt is the leverage figure that matters: the cash is already set against the debt. Strategic or illiquid investments aren't counted here.

  • Negative, funded by others
    DSO 61 + DIO 15 − DPO 228 days
    What this means

    Days cash is tied up between paying suppliers and collecting from customers. A negative cycle is a quiet moat: suppliers and customers fund the operation (Buffett's “float”), the company grows on other people's money.

Is it a good business?

  • Below average through the cycle
    10-yr median, range -3%–20%; -3% latest = NOPAT (¥22.7B) ÷ invested capital ¥832.1B
    Industry peers: median 10%
    What this means

    The rate the business earns on the money tied up in it, Buffett's north star, because over time a stock tracks the ROIC beneath it. Above ~15% sustained hints at a moat; a return below the cost of capital (~8%) erodes value as a business grows rather than building it — the test Buffett weighs most. The headline is the median of the last 10 years (it ran -3% most recently), so one peak or trough year doesn't set the verdict. Asset-light businesses (R&D expensed, little capital) read artificially high, pair this with Owner Earnings.

  • Solid, recently turned positive
    latest ¥84.6B = operating cash ¥109.9B − maintenance capex ¥25.3B; positive each of the last 3 years, after an earlier loss stretch (10-yr median 3%)
    Industry peers: median 8%
    What this means

    What an owner could take out without starving the business: operating cash less the maintenance capital it must spend to hold its position — Buffett's owner earnings. That's 9% of revenue this year, a 3% median across 10 years.

  • Loss, but cash-generative
    Net income (¥40.7B) · cash from operations ¥109.9B
    What this means

    The company reported a net loss, so a conversion ratio isn't meaningful. What matters then is whether operations still threw off cash, here, they did.

How is the cash used?

  • Reinvests most of it
    Dividends + buybacks ¥12.0B ÷ Owner Earnings ¥84.6B — this fiscal year
    What this means

    Of ¥84.6B Owner Earnings, ¥12.0B (14%) went back to shareholders, ¥12.0B dividends, ¥2M buybacks. Returning most of it is the mark of a mature business with little left to reinvest at a high return; reinvesting most could mean a long runway, or empire-building. The split doesn't say which; the return earned on it (see ROIC) does. This year's proportion is 14%; across the record (2016–2025) it is 58%, the capital-allocation section below.

  • Investing or harvesting? 0.35×
    Harvesting
    Capex ¥25.3B ÷ depreciation ¥71.7B
    What this means

    Descriptive, not a grade. Above ~1× means investing faster than assets wear out (growth, or, sustained for years, today's earnings carrying less depreciation than tomorrow's will). Below means spending less than it's wearing out (efficiency, or a melting asset base). The ratio won't tell you which; the filings will.

Durability & moat, 2016–2025

Whether the record’s returns held, and what the capital reinvested earned.

  • Profitable years 7 of 10
    What this means

    Lost money in 3 year(s), look at what happened there before trusting the average.

  • Return on capital ≥ 15% 2 of 10 yrs
    What this means

    A moat shows up as a high return on invested capital that holds year after year, not one good vintage.

  • Operating margin 7% → 0% (3-yr avg ends)
    What this means

    Through the cycle the operating margin slipped — about 7% early to 0% lately, median 4% — competition or costs are biting in.

  • Reinvestment, incremental ROIC −13%
    What this means

    Reinvested capital came back at a negative incremental return over this window — the invested base grew while operating profit did not. The filings show where it went.

  • Owner earnings growth +2%/yr
    What this means

    Owner earnings grew about 2% a year over the record.

  • Worst year 2025 · −3.0% op. margin
    What this means

    Operations went underwater in 2025, understand why before trusting the good years.

  • Share count +0.0%/yr
    What this means

    Roughly flat share count, little dilution, little buyback.

  • Dividend record rising
    What this means

    Paid and raised the dividend across the record, the continuity Graham prized.

All figures as filed; the source filing is linked above.

How the cash was used, 2016–2025

Over the record, the business generated ¥815.0B of operating cash; how management split it reads as a reinvestor, most operating cash is plowed back into the business.

  • Reinvested¥485.0B · 60%
  • Dividends¥189.0B · 23%
  • Buybacks¥3.6B · 0%
  • Retained (debt / cash)¥137.5B · 17%
  • Returned to owners¥192.6B

    58% of the owner earnings the business produced over the span, ¥189.0B as dividends and ¥3.6B as buybacks.

  • Source of fundingOperating cash

    Operating cash covered reinvestment and returns; over the span debt rose ¥202.6B and cash and short-term investments fell ¥21.3B.

  • Average price paid for buybacks

    Buybacks ran ¥3.6B over the span, but the filings don't tag the share count needed to deduce the average price paid.

  • Net change in share count0.0%

    The diluted count barely moved (400M to 400M): buybacks roughly offset the stock issued to staff.

  • Dividend record¥30.01/sh

    Paid in 10 of the years on record, the per-share dividend growing about 4% a year. It was cut at least once along the way.

  • Return on what it retained64%

    Of the earnings it kept rather than paid out (¥37.0B over the span), annual owner earnings (first three years vs last three) grew ¥23.8B, so each retained ¥1 added about 0.64 of yearly owner earnings. Buffett's test, run on owner earnings instead of market value.

Buybacks are gross of stock issued to staff; the share-count line above is the net of that, the figure that decides whether owners gained. The average price paid blends a year of purchases (and any accelerated repurchase), so it is close, not exact. The record of where the cash went and on what terms.

III

The price

What a price would have to assume, set against the record above.

What the price implies

reverse-DCF

Type today's close and see the owner-earnings growth you'd have to believe to justify it, beside what Shiseido has delivered.

Shiseido’s latest year runs above its own through-cycle margin — the reported figure may flatter a peak. So the tool opens on the through-cycle base, Graham’s averaging cutting both ways; clear the toggle below to read the latest year exactly as reported.

¥

Through the cycle, Shiseido earns about ¥27.4B on its 2.8% median owner-earnings margin. This year’s 8.7% margin runs above that; the reported figure may flatter a peak you'd be paying on. Normalize, below, values the price on that through-cycle figure rather than the latest year. It comes pre-checked here for that reason, the same rule that already normalizes a trough; clear it to price the year as filed.

Base

The assumptions

9.0% = the 4.71% 10-year Treasury (Aug 18, 2026) + 4.29 points of equity premium. The rate you require is yours to set.

Enter a price above to run it.

Implied by the price
Owner-earnings growth · ’21→’25+12%/yr
Owner-earnings growth · ’16→’25+2%/yr
Owner-earnings yield
P/E (3-yr earnings ’23–’25)
P/B
Graham’s price gate

Graham capped the multiple at 15×; Buffett and Munger let that rule go: a wonderful business can deserve 50× if the thesis holds. The gate marks the bargain-hunter's floor.

Against a high-grade bond: Graham’s yardstick bond yield%

Prefilled with the 10-year Treasury (4.71%, as of Aug 18, 2026). Edit it for today’s exact figure, or a AAA corporate yield.

Graham measured a stock against the bond you could own instead, the heart of his margin of safety. Enter a price above to weigh the owner-earnings yield against this bond.

Owner earnings ¥84.6B on 400M diluted shares; net debt ¥231.3B. The base opens on the through-cycle figure (the latest year sits above the record’s own median, and Graham’s averaging cuts both ways); clear Normalize to use the year as filed. Net of stock comp treats option pay as the expense it is. The dials set the multiple a growth belief justifies; the price, and every dollar on this page, is yours.

Figures from EDINET, the Financial Services Agency’s disclosure system, the same kind of filing the US pages draw from EDGAR. A separate pool: these names never pass through the US industry classifier.

Manual order: ← 4902 its page in the Manual 5019 →

Industry order: ← 4452 the Personal Care Products chapter CL →