Owner Scorecard


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K, Kellanova

Food Products consumer brand

Revenue is led by Snacks (64%) and Retail Channel Cereal (21%), with 2 more lines behind.

Latest annual: FY2024 10-K
K · Kellanova
I

The business

What it sells, where the money comes from, the kind of company it is.

Revenue · FY2024
$12.7B
−2.8% YoY · −1% 5-yr CAGR
Vital signs · TTM, with 5-yr average
Revenue $12.7B 5-yr avg $12.8B
Gross margin 35% 5-yr avg 33%
Operating margin 14.6% 5-yr avg 12.1%
ROIC 16% 5-yr avg 14%
Owner-earnings margin 5% 5-yr avg 9%
Free cash flow margin 5% 5-yr avg 9%

The business in brief

read the 10-K →

What this business is and what moves its needle, from its own SEC filings.

What it is
A consumer-brand business, where the durable asset is the brand and the pricing power it commands.
What moves the needle
Gross margin has run about 34% and operating margin about 11% through the cycle, a solid spread between what it charges and what the product costs to make. The cash cycle has run negative through the cycle (a median of −7 days): the operation is paid before it pays, so working capital releases cash as the business grows rather than tying it up. On its own account, the filing leans hardest on customer concentration, set against the numbers in what the filing emphasizes, below.
Is it a good business?
Return on capital has sat near the cost of capital (median 12%). By owner earnings: roughly 7% of revenue reaches owners as cash, consistently, and customers and suppliers fund the business through negative working capital. This is price-taker territory, where the balance sheet and the cycle matter more than any multiple; the rest is in the 10-K.

Every line is arithmetic on the company's filings, shown in full in the sections below.

Where the money comes from

read the 10-K →

Snacks is 64% of revenue, with Retail Channel Cereal the other meaningful line at 21%.

Revenue by product line, FY2024
  • Snacks64%$8.1B
  • Retail Channel Cereal21%$2.7B
  • Frozen9%$1.1B
  • NoodlesandOther7%$833M
By geographyUnited States49%All Other Countries45%Nigeria6%Poland0%

From the segment footnote of the company's own 10-K. Shares are of total revenue; the profit bar shows each segment's share of segment operating profit, before unallocated corporate costs.

II

The record

Ten years of arithmetic, read across the cycle.

The record, 2016–2024

realized figures from each filing · older years to the left
2016’162017’172018’182019’192020’202021’212022’222023’232024’24TTMTTMSep 2025
Income statement
$13.0B$12.9B$13.5B$13.6B$13.8B$11.7B$12.7B$13.1B$12.7B$12.7BRevenueRevenue
$4.8B$4.7B$4.7B$4.4B$4.7B$3.8B$3.8B$4.3B$4.5B$4.4BGross profitGross prof.
37%37%35%32%34%33%30%33%36%35%Gross marginGross mgn
26%26%22%22%22%21%21%21%21%20%SG&A / revenueSG&A/rev
1%1%1%1%1%1%1%1%1%1%R&D / revenueR&D/rev
$1.5B$1.4B$1.7B$1.4B$1.8B$1.4B$1.2B$1.5B$1.9B$1.9BOperating incomeOp. inc.
11.4%10.8%12.6%10.3%12.8%11.8%9.6%11.5%14.7%14.6%Operating marginOp. mgn
$934M$1.7B$1.3B$1.3B$1.6B$1.5B$902M$1.0B$1.7BPretax incomePretax
$699M$1.3B$1.3B$960M$1.3B$1.5B$960M$951M$1.3B$1.3BNet incomeNet inc.
25%25%14%25%20%24%20%25%18%21%Effective tax rateTax rate
Cash flow & returns
$1.3B$403M$1.5B$1.2B$2.0B$1.7B$1.7B$1.6B$1.8B$1.3BOperating cash flowOp. cash
$517M$481M$516M$484M$479M$467M$478M$419M$367M$371MDepreciation & amortizationD&A
($13M)($1.4B)($380M)($329M)$175M($327M)$113M$179M($45M)($453M)Working capital & otherWC & other
$507M$501M$578M$586M$505M$553M$488M$677M$628M$656MCapexCapex
3.9%3.9%4.3%4.3%3.7%4.7%3.9%5.2%4.9%5.2%Capex / revenueCapex/rev
$764M($98M)$958M$590M$1.5B$1.1B$1.2B$968M$1.1B$599MOwner earningsOwner earn.
5.9%−0.8%7.1%4.3%10.8%9.8%9.2%7.4%8.9%4.7%Owner earnings marginOE mgn
$764M($98M)$958M$590M$1.5B$1.1B$1.2B$968M$1.1B$599MFree cash flowFCF
5.9%−0.8%7.1%4.3%10.8%9.8%9.2%7.4%8.9%4.7%Free cash flow marginFCF mgn
$398M$592M$28M$8M$0$0AcquisitionsAcquis.
$716M$736M$762M$769M$782M$788M$797M$800M$776M$794MDividends paidDiv. paid
$426M$516M$320M$220M$0$240M$300M$170M$0BuybacksBuybacks
($392M)$149M($948M)$774M($585M)($528M)($448M)($562M)($750M)Investing cash flowInv. cash
($786M)($604M)($566M)($1.9B)($1.4B)($1.3B)($1.1B)($1.1B)($607M)Financing cash flowFin. cash
($64M)$53M$18M$31M$25M($16M)($109M)$2M$17MExchange-rate effectFX
$29M$1M$40M$76M$38M($149M)$13M($25M)$420MChange in cashΔ cash
12%10%14%10%10%14%18%16%ROICROIC
37%58%51%35%24%30%36%30%Return on equityROE
−1%24%22%7%4%5%15%11%Retained to equityRetained/eq
Balance sheet
$280M$281M$321M$397M$435M$286M$299M$274M$694M$240MCash & investmentsCash+inv
$1.2B$1.4B$1.4B$1.6B$1.5B$1.5B$1.5B$1.6B$1.5B$1.7BReceivablesReceiv.
$1.2B$1.2B$1.3B$1.2B$1.3B$1.4B$1.3B$1.2B$1.2B$1.2BInventoryInvent.
$2.0B$2.3B$2.4B$2.4B$2.5B$2.6B$2.6B$2.3B$2.2B$2.1BAccounts payablePayables
$455M$337M$278M$415M$350M$314M$303M$497M$451M$792MOperating working capitalOper. WC
$2.9B$3.0B$3.2B$3.4B$3.5B$3.4B$4.2B$3.3B$3.8B$3.5BCurrent assetsCur. assets
$4.5B$4.5B$4.5B$4.8B$5.2B$5.3B$6.3B$5.1B$4.7B$5.1BCurrent liabilitiesCur. liab.
0.7×0.7×0.7×0.7×0.7×0.6×0.7×0.7×0.8×0.7×Current ratioCurr. ratio
$3.6B$3.7B$3.7B$3.6B$3.7B$3.8B$3.1B$3.2B$3.2BNet PP&ENet PP&E
$5.2B$5.5B$6.0B$5.9B$5.8B$5.5B$5.4B$5.2B$5.0B$5.1BGoodwillGoodwill
$15.1B$16.4B$17.8B$17.6B$18.0B$18.2B$18.5B$15.6B$15.6B$15.6BTotal assetsAssets
$7.3B$8.2B$8.7B$7.8B$7.4B$7.0B$6.1B$5.8B$5.6B$5.1BTotal debtDebt
$7.0B$8.0B$8.4B$7.4B$6.9B$6.7B$5.8B$5.5B$4.9B$4.9BNet debt / (cash)Net debt
3.7×5.4×5.9×4.9×6.3×6.7×6.0×5.0×6.0×7.2×Interest coverageInt. cov.
$16M$16M$558M$567M$434M$194M$107MNoncontrolling interestsNCI
$1.9B$2.2B$2.6B$2.7B$3.9B$3.2B$3.8B$4.2BShareholders’ equityEquity
0.5%0.6%0.5%0.4%0.6%0.6%0.8%0.7%0.7%0.5%Stock comp / revenueSBC/rev
Per share
354M350M348M350MShares out (diluted)Shares
$36.62$36.73$38.93$36.20Revenue / shareRev/sh
$1.97$3.58$3.84$3.65EPS (diluted)EPS
$2.16$-0.28$2.75$1.71Owner earnings / shareOE/sh
$2.16$-0.28$2.75$1.71Free cash flow / shareFCF/sh
$2.02$2.10$2.19$2.27Dividends / shareDiv/sh
$1.43$1.43$1.66$1.87Cap. spending / shareCapex/sh
$5.40$6.22$7.47$12.01Book value / shareBVPS
Per-share growththe realized rate an owner's share compounded
8-yr5-yr
Revenue / share+3.1%/yr (2-yr)+3.1%/yr (2-yr)
Owner earnings / share+12.9%/yr (2-yr)+12.9%/yr (2-yr)
EPS+39.4%/yr (2-yr)+39.4%/yr (2-yr)
Dividends / share+4.0%/yr (2-yr)+4.0%/yr (2-yr)
Capital spending / share+7.7%/yr (2-yr)+7.7%/yr (2-yr)
Book value / share+17.7%/yr (2-yr)+17.7%/yr (2-yr)

Where the cash went

ReinvestBuybacksDividendsAcquisitionsRetainedBeyond op. cash

Each year's outlays against its operating cash: the mix, and how it drifts. The hatched cap is spending beyond that year's operating cash — financed from the balance sheet or borrowing, not operations.

FY2016FY2024

Net income is the accountant's number; owner earnings is the cash an owner could take out. The walk between them, off the cash-flow statement, and whether the gap is widening or holding.

In fiscal 2024 the business reported $1.3B of profit but $1.1B of owner earnings: $211M less than the profit line, taken out by capital spending and the timing of cash.

Reported net income$1.3B
Owner earnings$1.1B · 9% of revenue
FY2024FY2023FY2022FY2021FY2020
Reported net income$1.3B$951M$960M$1.5B$1.3B
Depreciation & amortizationnon-cash charge added back+$367M+$419M+$478M+$467M+$479M
Stock-based compensationreal costnon-cash, but a real cost+$95M+$96M+$100M+$73M+$81M
Working capital & othertiming of cash in and out, other non-cash items−$45M+$179M+$113M−$327M+$175M
Cash from operations$1.8B$1.6B$1.7B$1.7B$2.0B
Capital expenditurecash put back in to keep running and to grow−$628M−$677M−$488M−$553M−$505M
Owner earnings$1.1B$968M$1.2B$1.1B$1.5B
Owner-earnings marginowner earnings ÷ revenue9%7%9%10%11%

Owner earnings is the cash an owner could pull out without starving the business: operating cash less the capital it must spend to hold its position . The cash-flow statement also adds stock comp back as non-cash, but it is a real cost paid in shares; counted as the expense it is (less $95M), owner earnings is nearer $1.0B.

Maintenance capex is estimated as depreciation where a growing business invests above it; free cash flow is the figure the scorecard's free-cash margin reads.

III

Quality & stewardship

Returns, the balance sheet, capital allocation, and pay.

Owner’s Scorecard

FY2024 10-K · source on SEC EDGAR →

Will it survive?

  • Comfortable
    Operating income $1.9B ÷ interest expense $311M
    What this means

    Operating profit covers interest with the kind of margin Graham wanted for a defensive holding. Necessary, not sufficient, it says solvent, not cheap.

  • How heavy is the debt, net of cash? $5.2B · 2.8× operating profit
    Meaningful net debt
    Cash $694M − debt $5.9B
    What this means

    Netting $694M of cash and short-term investments against $5.9B of debt leaves $5.2B owed, about 2.8× a year's operating profit (3.1× on the gross debt, before the cash). Net debt is the leverage figure that matters: the cash is already set against the debt. Strategic or illiquid investments aren't counted here.

  • Negative, funded by others
    DSO 44 + DIO 52 − DPO 99 days
    What this means

    Days cash is tied up between paying suppliers and collecting from customers. A negative cycle is a quiet moat: suppliers and customers fund the operation (Buffett's “float”), the company grows on other people's money.

Is it a good business?

  • Solid through the cycle
    7-yr median, range 10%–18%; 17% latest = NOPAT $1.5B ÷ invested capital $8.9B
    Industry peers: median 12%
    What this means

    The rate the business earns on the money tied up in it, Buffett's north star, because over time a stock tracks the ROIC beneath it. Above ~15% sustained hints at a moat; a return below the cost of capital (~8%) erodes value as a business grows rather than building it — the test Buffett weighs most. The headline is the median of the last 7 years (it ran 17% most recently), so one peak or trough year doesn't set the verdict. Asset-light businesses (R&D expensed, little capital) read artificially high, pair this with Owner Earnings.

  • Solid through the cycle
    9-yr median margin, range -1%–11%; latest $1.1B = operating cash $1.8B − maintenance capex $628M
    Industry peers: median 9%
    What this means

    What an owner could take out without starving the business: operating cash less the maintenance capital it must spend to hold its position — Buffett's owner earnings. That's 9% of revenue this year, a 7% median across 9 years. Treating stock comp as the real expense it is (less $95M of SBC) leaves $1.0B.

  • Cash-backed
    Cash from ops $1.8B ÷ net income $1.3B
    What this means

    How much of reported profit showed up as operating cash. Above 1× is reassuring; well below suggests earnings lean on accruals. One year is noisy, growth and working-capital swings distort it, and this is operating cash, not free cash. Watch the multi-year trend.

How is the cash used?

  • Returns about half
    Dividends + buybacks $776M ÷ Owner Earnings $1.1B — this fiscal year
    What this means

    Of $1.1B Owner Earnings, $776M (69%) went back to shareholders, $776M dividends, $0 buybacks. Returning most of it is the mark of a mature business with little left to reinvest at a high return; reinvesting most could mean a long runway, or empire-building. The split doesn't say which; the return earned on it (see ROIC) does. This year's proportion is 69%; across the record (2016–2024) it is 112%, the capital-allocation section below.

  • Investing or harvesting? 1.71×
    Expanding
    Capex $628M ÷ depreciation & amortization as filed $367M
    What this means

    Descriptive, not a grade. Above ~1× means investing faster than assets wear out (growth, or, sustained for years, today's earnings carrying less depreciation than tomorrow's will). Below means spending less than it's wearing out (efficiency, or a melting asset base). The ratio won't tell you which; the filings will.

The promise and the pay packet

  • Is the buyback buying ownership, or mopping up? 0.7%
    The count is edging down
    Stock compensation $95M (fiscal 2024), 0.7% of revenue · no repurchases · diluted shares -1.7% since 2016
    What this means

    Stock handed to employees is a real cost paid in the owner's own currency: it is charged against profit, but the shares it creates are permanent. Many companies repurchase stock at the same time, which looks like a return of capital and often is not — if the count barely moves, the cash merely cancelled the pay packet and bought the owner nothing. The three states worth telling apart are a count genuinely shrinking, a count standing still despite large repurchases, and a count rising because the issuance was never offset at all.

Graham’s defensive tests · 3 of 6 met

Graham’s numerical criteria for the defensive investor (The Intelligent Investor, ch. 14), run on the filings. A floor of safety, not a buy signal; many fine modern businesses fail his strictest liquidity rules by design.

  • Adequate size Pass
    Revenue ≥ $2B · $12.7B
    What this means

    Big enough to weather a storm. Graham's 1972 floor was ~$100M of sales (≈ $700M today); we use a $2B revenue line as a conservative modern stand-in.

  • Strong liquidity Miss
    Current ratio ≥ 2× · 0.81×
    What this means

    Current assets at least twice current liabilities, near-term bills covered without touching the business. Strict by design: many cash-rich modern firms run leaner and miss it, holding their cushion in longer-dated securities.

  • Conservative debt Miss
    Debt ≤ working capital · $5.9B vs ($906M) WC
    What this means

    Graham's rule that borrowings not exceed net current assets. Capital-heavy and buyback-heavy firms routinely fail it, read it next to interest coverage, not alone.

  • Earnings stability Pass
    A profit every year (9-yr record) · no losses
    What this means

    Graham wanted earnings in each of the past ten years, the stability a defensive owner leans on.

  • Dividend record Pass
    Uninterrupted dividends · paid every year (9)
    What this means

    An unbroken dividend was Graham's mark of durability. He wanted twenty years; the filings show about ten, and a single suspension breaks the streak. Non-payers, many fine modern compounders, fall outside his defensive net by design.

  • Earnings growth Miss
    Earnings +33% over the record · −1%
    What this means

    At least a third more earnings than a decade ago, averaging three years at each end. Net income (not per-share), so stock splits don't distort it, buybacks and dilution show up in the share-count line instead.

  • Moderate price
    P/E ≤ 15 and P/E × P/B ≤ 22.5 · decided by the price
    What this means

    Graham's valuation gate, the wall he kept between a sound business and a sound investment. Three-year average earnings are $3.12/share (latest year $3.86), the averaged base the calculator's gate runs on, and book value is $10.85/share. Enter a price in “What the price implies” just below for the P/E, P/B, and whether it clears. But this is the rule Buffett outgrew: there's no hard P/E law, and a wonderful business can deserve a far richer multiple if the thesis holds, treat it as the bargain-hunter's floor, not a verdict on the price.

Durability & moat, 2016–2024

Whether the record’s returns held, and what the capital reinvested earned.

  • Profitable years 9 of 9
    What this means

    Never lost money over the record, the earnings stability Graham insisted on.

  • Return on capital ≥ 15% 1 of 7 yrs
    What this means

    A moat shows up as a high return on invested capital that holds year after year, not one good vintage.

  • Operating margin 12% → 12% (3-yr avg ends)

    In the filing’s words The filing claims pricing power in its strongest form — price raised, volume held — yet the margin here has not widened to match. The claim leads the record; weigh them together.

    What this means

    Through the cycle the operating margin held roughly steady — about 12% early, 12% lately, median 11%.

  • Reinvestment, incremental ROIC returns capital
    What this means

    The capital base barely grew: this business returns cash through dividends and buybacks rather than reinvesting. Judge it on the cash returned, not on compounding.

  • Owner earnings growth +15%/yr
    What this means

    Owner earnings grew about 15% a year over the record.

  • Worst year 2022 · 9.6% op. margin
    What this means

    Stayed profitable even in its hardest year, the resilience that survives recessions.

  • Share count −0.2%/yr
    What this means

    Roughly flat share count, little dilution, little buyback.

  • Dividend record rising
    What this means

    Paid and raised the dividend across the record, the continuity Graham prized.

  • How management talks about it Promotional
    What this means

    The record is compounding, but the filing leans on a promoter’s vocabulary rather than the per-share, return-on-capital terms an owner uses. The results back the talk here; the register is still worth noting.

All figures as filed; the source filing is linked above.

Current Position

as of the latest quarter, Sep 27, 2025

Can the business pay what it owes this year, off the freshest balance sheet: the quality of the assets, the debt actually coming due, and what a low ratio means here.

Current assets$3.5B
  • Cash & short-term investments$240M
  • Receivables$1.7B
  • Inventory$1.2B
  • Other current assets$319M
Current liabilities$5.1B
  • Debt due within a year$759M
  • Accounts payable$2.1B
  • Other current liabilities$2.2B
Current ratio0.68×all current assets ÷ what's due · Graham looked for 2×
Quick ratio0.44×stricter: inventory excluded
Cash ratio0.05×strictest: cash alone against what's due
Working capital($1.6B)the cushion left after near-term bills

Its current ratio is below 1, which usually reads as strain; here it is likely structural strength. This business collects from customers before it pays suppliers (a negative cash-conversion cycle), so the balance sheet is funded by that float, the way Costco's and Amazon's are. The low ratio can be the edge, not the risk; the cash-conversion cycle and the debt due above say which.

Debt due this year vs. cash$759M due · $240M cash cash alone won't cover the maturities; it leans on refinancing or operating cash · both figures from the Sep 27, 2025 balance sheet
Revenue, latest quarter vs. a year ago+0.8%the freshest read on whether the business is still growing
Current ratio, recent quarters0.7× → 0.7×
Deeper floors
Tangible book value($2.7B)equity stripped of goodwill & intangibles
Debt incl. operating leases$5.7B$574M of it operating leases
Deferred revenue$44Mcustomer cash collected before delivery; operating float

From the company's latest filing.

Not how much it owes, but when it falls due, and against what. The ladder the company files, beside cash on hand and a year's owner earnings.

'25$631M
'26$754M
'27$604M
'28$604M
'29$313M

Bars scaled to the largest single year.

Due in the next 12 months$631Mthe first rung: what must be repaid or rolled over within the year
Within two years$1.4Bthe near wall, the part most exposed to today’s credit conditions
Biggest single year$754Min 2026the lumpiest maturity, where a refinancing, if needed, is largest
Due over the next five years$2.9Bthe near slice; the balance sheet carries $5.9B of debt in all

Against what the business has and earns

Cash & short-term investments, Sep 27, 2025$240M
One year of owner earnings (FY2024)$1.1B
Together, against $631M due next year2.2×

Cash on hand as of Sep 27, 2025 plus a year’s owner earnings comes to $1.4B against the $631M due in the twelve months after the Dec 28, 2024 schedule: 2.2 times it.

Maturity schedule extracted from the company’s Dec 28, 2024 annual report and reconciled to the balance-sheet debt.

How the cash was used, 2016–2024

Over the record, the business generated $13.1B of operating cash; how management split it reads as a cash returner, paying most of what it earns straight back to owners.

  • Reinvested$5.0B · 38%
  • Dividends$6.9B · 53%
  • Buybacks$2.2B · 17%
  • Returned to owners$9.1B

    112% of the owner earnings the business produced over the span, $6.9B as dividends and $2.2B as buybacks.

  • Source of funding−$1.0B

    Reinvestment and shareholder returns ran $1.0B beyond the operating cash the business generated, so the gap was financed off the balance sheet.

  • Average price paid for buybacks$67.36

    Across the years where the filing reports a share count, 22M shares were bought for $1.5B, about $67.36 each. Year to year the price paid ranged from $55.00 (2019) to $73.71 (2017), and 2017, near the top of that range, was also its heaviest buyback year ($516M).

  • Net change in share count−1.1%

    The diluted count fell from 354M to 350M, so the buybacks outran the stock issued to staff.

  • Dividend record$2.19/sh

    Paid in 9 of the years on record, the per-share dividend growing about 4% a year. It was never cut over the span.

  • Return on what it retained49%

    Of the earnings it kept rather than paid out ($1.1B over the span), annual owner earnings (first three years vs last three) grew $546M, so each retained $1 added about 0.49 of yearly owner earnings. Buffett's test, run on owner earnings instead of market value.

Buybacks are gross of stock issued to staff; the share-count line above is the net of that, the figure that decides whether owners gained. The average price paid blends a year of purchases (and any accelerated repurchase), so it is close, not exact. The record of where the cash went and on what terms.

Acquisitions & goodwill

from the balance sheet & the 9-year cash-flow record

Goodwill grows only when a company acquires and falls only when it concedes it overpaid. The size of that bet, the cash put into buying rather than building, and how much has already been written off.

Goodwill & intangibles$6.8B43% of all assets; the premium carried on the balance sheet for businesses acquired
Against book equityexceeds itgoodwill alone is larger than the company’s entire book equity; stripped of the acquisition premium, there is no net book worth
Cash spent acquiring$4.2Bover 14 years since fiscal 2007 buying other businesses, against $5.0B of capital spent building over the 9-year record

None written down over the record; the goodwill is still carried at full cost. That is the deals holding their value on the books so far; whether they keep doing so is the test an owner watches, since the write-down, when it comes, is the admission the price was too high.

Beside that spending sits $133M of cumulative amortization of acquired intangibles charged against earnings since fiscal 2009 — the purchase price of past deals, expensed over time.

Goodwill, acquired intangibles and equity from the latest balance sheet; acquisition spend and amortization summed across the company's full tagged history, write-downs across the 9-year record, from the company's own filings.

Management, ownership & pay

read the proxy →

From the proxy: how much of the business the people running it own, and how they are paid, beside what the business earned for its owners in the same years.

Fiscal yearPay, as filed“Actually paid”Owner earnings
2021$11.7M$14.0M$1.1B
2022$13.3M$28.1M$1.2B
2023$17.0M$5.9M$968M

Both pay figures are the company’s own, from the pay-versus-performance table its proxy statement files. “As filed” is the Summary Compensation Table total: salary, bonus, and equity awards at their value on the day of grant. “Actually paid” is the SEC’s prescribed recalculation, which re-marks those equity awards to what they became as they vested; it can swing far above or below the filed figure in either direction, and negative years occur. Owner earnings are the whole business's, from the record above, for the same fiscal years.

  • Insider ownership<1%

    The stake all directors and executive officers hold together, per the 2024 proxy: skin in the game, the first thing Munger reads.

  • Stock-based compensation$95M

    The slice of the business handed to employees in shares in fiscal 2024, 0.7% of revenue, equal to 5.1% of operating profit. Buffett's oldest accounting fight: this is compensation, compensation is an expense, real whether or not the headline earnings admit it. One trap: the cash-flow statement adds SBC back, so the operating cash, and the owner earnings drawn from it, are flattered by exactly this amount; counted as the cost it is, what an owner keeps is lower.

What an owner would ask, FY2024

read the 10-K →
  • How much of the revenue rides on one buyer?
    ≈$2.0B · 16% of revenue on the largest customer (TTM)
    “Our largest customer, Wal-Mart Stores, Inc. and its affiliates, accounted for approximately 16% of consolidated net sales during 2024, comprised principally of sales within the United States.”verify →
  • Which reported numbers are a judgment call?
    Management names Pension & retirement, Income taxes as critical estimates

    each rests partly on management's judgment; the filing's note sets out the assumptionsverify →

The questions the record and the charts do not answer on their own; each carries the figure and the place to look.

Peers, Food Products

The same industry, side by side on owner economics. Each column names the period it is read over; the group median at the foot is the line to read each figure against.

CompanyRevenuelatest FY, USDGross marginmedian over the recordOp. marginmedian over the recordROICmedian over the recordOwner earn. marginmedian over the record
GISGeneral Mills Inc.$18.4B35%16.9%12%13%
KKellanova$12.7B34%11.5%12%7%
HRLHormel Foods Corporation$12.1B18%11.0%13%8%
HSYThe Hershey Company$11.7B45%21.3%28%17%
CAGConAgra Brands Inc.$11.3B28%14.8%8%9%
CPBThe Campbell's Company$10.3B33%13.6%12%11%
POSTPost Holdings$8.2B29%9.8%5%7%
INGRIngredion$7.2B22%11.5%13%9%
Group median31%12.5%12%9%
IV

The price

What a price has to assume.

What the price implies

reverse-DCF

Type today's close and see the owner-earnings growth you'd have to believe to justify it, beside what Kellanova has delivered.

Kellanova’s latest year runs above its own through-cycle margin — the reported figure may flatter a peak. So the tool opens on the through-cycle base, Graham’s averaging cutting both ways; clear the toggle below to read the latest year exactly as reported.

$

Through the cycle, Kellanova earns about $940M on its 7.4% median owner-earnings margin. This year’s 8.9% margin runs above that; the reported figure may flatter a peak you'd be paying on. Normalize, below, values the price on that through-cycle figure rather than the latest year. It comes pre-checked here for that reason, the same rule that already normalizes a trough; clear it to price the year as filed.

Base

The assumptions

9.0% = the 4.65% 10-year Treasury (Aug 19, 2026) + 4.35 points of equity premium. The rate you require is yours to set.

Enter a price above to run it.

Implied by the price
Owner-earnings growth · ’20→’24−5%/yr
Owner-earnings growth · ’16→’24+15%/yr
Owner-earnings yield
P/E (3-yr earnings ’22–’24)
P/B
Graham’s price gate

Graham capped the multiple at 15×; Buffett and Munger let that rule go: a wonderful business can deserve 50× if the thesis holds. The gate marks the bargain-hunter's floor.

Against a high-grade bond: Graham’s yardstick bond yield%

Prefilled with the 10-year Treasury (4.65%, as of Aug 19, 2026). Edit it for today’s exact figure, or a AAA corporate yield.

Graham measured a stock against the bond you could own instead, the heart of his margin of safety. Enter a price above to weigh the owner-earnings yield against this bond.

Owner earnings $599M on 348M shares outstanding, per the 10-Q cover, as of 2025-09-27; net debt $4.9B. The base opens on the through-cycle figure (the latest year sits above the record’s own median, and Graham’s averaging cuts both ways); clear Normalize to use the year as filed. Net of stock comp treats option pay as the expense it is. The dials set the multiple a growth belief justifies; the price, and every dollar on this page, is yours.

Cite: Owner Scorecard, "Kellanova (K), the owner's record," https://ownerscorecard.com/c/K, data as of 2026-08-17.

Manual order: ← JXN its page in the Manual KAI →

Industry order: ← JJSF the Food Products chapter KHC →