Owner Scorecard


← All companies ← PFSI Manual PGC → ← KMB Household Products REYN →

PG, Procter & Gamble Co.

Household Products consumer brand

Procter & Gamble makes and sells branded household and personal care products — the everyday goods people use to clean, groom, and care for themselves and their homes. It sells through retailers into many countries around the world, and earns its money on the steady, repeat purchase of those branded staples rather than on any single sale. The economics turn on moving a great many small, familiar items, day after day, at a price above what they cost to make.

Our products are sold in about 180 countries and territories throughout the world.

Copies of these reports are also available, without charge, by contacting EQ Shareowner Services, 1100 Centre Pointe Curve, Suite 101, Mendota, MN 55120-4100.

Latest annual: FY2026 10-K
PG · Procter & Gamble Co.
I

The business

What it sells, where the money comes from, the kind of company it is.

Revenue · FY2026
$87.0B
+3.3% YoY · 3% 5-yr CAGR
Vital signs · TTM, with 5-yr average
Revenue $87.0B 5-yr avg $83.5B
Gross margin 50% 5-yr avg 50%
Operating margin 22.7% 5-yr avg 22.7%
ROIC 21% 5-yr avg 22%
Owner-earnings margin 19% 5-yr avg 18%
Free cash flow margin 17% 5-yr avg 17%

Next report Est. 10/20–10/26 · the 10-Q for the quarter ended late September · due within 40 days of period end · has filed ~24 days after · the wire records it on arrival

The business in brief

read the 10-K →

What this business is and what moves its needle, from its own SEC filings.

What moves the needle
The governing question is franchise versus commodity: do P&G's brands command enough trust that shoppers reach for them by name and pay up, or are they interchangeable goods a store brand can undercut? Watch gross margin and pricing through input-cost swings for the answer, since the filing flags both a highly competitive setting and a dependence on key manufacturing and supply arrangements — a real brand passes a cost increase on, a commodity eats it. Watch too the dependence on retail trade customers, who sit between the brand and the shopper and press on price; the moat, if it is there, is the consumer pulling the product off the shelf by name. The bad case is brands that quietly cease to justify their premium against cheaper private label, leaving scale and advertising to defend a position that no longer pays for itself — the margins, returns on capital, and debt in the record below show how that contest stands.
Is it a good business?
Return on capital has run high across the record (median 21%, above 15% in 8 of 10 years). Owner earnings agree: roughly 18% of revenue reaches owners as cash, consistently, and customers and suppliers fund the business through negative working capital. Whether these returns reflect real pricing power or an accounting artifact is the judgment the 10-K is for.

Drafted from the company's filings and reviewed by hand; every number is shown in full in the sections below.

II

The record

Ten years of arithmetic, read across the cycle.

The record, 2017–2026

realized figures from each filing · older years to the left
2017’172018’182019’192020’202021’212022’222023’232024’242025’252026’26TTMTTMJun 2026
Income statement
$65.1B$66.8B$67.7B$71.0B$76.1B$80.2B$82.0B$84.0B$84.3B$87.0B$87.0BRevenueRevenue
$32.4B$32.4B$32.9B$35.7B$39.0B$38.0B$39.2B$43.2B$43.1B$43.7B$43.7BGross profitGross prof.
50%48%49%50%51%47%48%51%51%50%50%Gross marginGross mgn
29%28%28%28%28%25%26%28%27%27%27%SG&A / revenueSG&A/rev
3%3%3%3%2%2%2%2%2%2%2%R&D / revenueR&D/rev
$13.8B$13.4B$5.5B$15.7B$18.0B$17.8B$18.1B$18.5B$20.5B$19.7B$19.7BOperating incomeOp. inc.
21.2%20.0%8.1%22.1%23.6%22.2%22.1%22.1%24.3%22.7%22.7%Operating marginOp. mgn
$18.0B$18.4B$18.8B$20.2B$20.4BPretax incomePretax
$15.3B$9.8B$3.9B$13.0B$14.3B$14.7B$14.7B$14.9B$16.0B$16.0B$16.0BNet incomeNet inc.
17%26%35%17%19%18%20%20%20%21%21%Effective tax rateTax rate
Cash flow & returns
$12.8B$14.9B$15.2B$17.4B$18.4B$16.7B$16.8B$19.8B$17.8B$19.6B$19.6BOperating cash flowOp. cash
$2.8B$2.8B$2.8B$3.0B$2.7B$2.8B$2.7B$2.9B$2.8B$3.2B$3.2BDepreciation & amortizationD&A
($5.7B)$1.9B$8.0B$805M$790M($1.4B)($1.1B)$1.5B($1.5B)($174M)($174M)Working capital & otherWC & other
$3.4B$3.7B$3.3B$3.1B$2.8B$3.2B$3.1B$3.3B$3.8B$4.4B$4.4BCapexCapex
5.2%5.6%4.9%4.3%3.7%3.9%3.7%4.0%4.5%5.1%5.1%Capex / revenueCapex/rev
$9.4B$12.0B$11.9B$14.3B$15.6B$13.6B$13.8B$16.5B$15.0B$16.4B$16.4BOwner earningsOwner earn.
14.4%18.0%17.6%20.2%20.5%16.9%16.8%19.7%17.8%18.8%18.8%Owner earnings marginOE mgn
$9.4B$11.2B$11.9B$14.3B$15.6B$13.6B$13.8B$16.5B$14.0B$15.1B$15.1BFree cash flowFCF
14.4%16.7%17.6%20.2%20.5%16.9%16.8%19.7%16.7%17.4%17.4%Free cash flow marginFCF mgn
$16M$109M$3.9B$58M$34M$1.4B$765M$21M$11M$85M$85MAcquisitionsAcquis.
$7.2B$7.3B$7.5B$7.8B$8.3B$8.8B$9.0B$9.3B$9.9B$10.2B$10.2BDividends paidDiv. paid
$5.2B$7.0B$5.0B$7.4B$11.0B$10.0B$7.4B$5.0B$6.5B$5.0BBuybacksBuybacks
($6.7B)($3.5B)($3.5B)$3.0B($2.8B)($4.4B)($3.5B)($3.5B)($3.8B)($4.6B)Investing cash flowInv. cash
($8.6B)($14.4B)($10.0B)($8.4B)($21.5B)($14.9B)($12.1B)($14.9B)($14.0B)($14.5B)Financing cash flowFin. cash
($29M)$19M($88M)($139M)$101M($497M)($170M)($251M)$112M($86M)Exchange-rate effectFX
($2.5B)($3.0B)$1.7B$11.9B($5.9B)($3.1B)$1.0B$1.2B$75M$386MChange in cashΔ cash
16%14%5%23%23%22%22%21%22%21%21%ROICROIC
27%18%8%28%31%31%31%29%31%30%30%Return on equityROE
15%5%−8%11%13%13%12%11%12%11%11%Retained to equityRetained/eq
Balance sheet
$5.6B$2.6B$4.2B$16.2B$10.3B$7.2B$8.2B$9.5B$9.6B$9.9B$9.9BCash & investmentsCash+inv
$4.6B$4.7B$5.0B$4.2B$4.7B$5.1B$5.5B$6.1B$6.2B$6.1B$6.1BReceivablesReceiv.
$4.6B$4.7B$5.0B$5.5B$6.0B$6.9B$7.1B$7.0B$7.6B$8.2B$8.2BInventoryInvent.
$9.6B$10.3B$11.3B$12.1B$13.7B$14.9B$14.6B$15.4B$15.2B$16.3B$16.3BAccounts payablePayables
($414M)($920M)($1.3B)($2.4B)($3.0B)($2.8B)($2.1B)($2.2B)($1.5B)($2.1B)($2.1B)Operating working capitalOper. WC
$26.5B$23.3B$22.5B$28.0B$23.1B$21.7B$22.6B$24.7B$25.4B$26.2B$26.2BCurrent assetsCur. assets
$30.2B$28.2B$30.0B$33.0B$33.1B$33.1B$35.8B$33.6B$36.1B$38.7B$38.7BCurrent liabilitiesCur. liab.
0.9×0.8×0.7×0.8×0.7×0.7×0.6×0.7×0.7×0.7×0.7×Current ratioCurr. ratio
$19.9B$20.6B$21.3B$20.7B$21.7B$21.2B$21.9B$22.2B$23.9B$25.4BNet PP&ENet PP&E
$44.7B$45.2B$40.3B$39.9B$40.9B$39.7B$40.7B$40.3B$41.6B$41.3B$41.3BGoodwillGoodwill
$120.4B$118.3B$115.1B$120.7B$119.3B$117.2B$120.8B$122.4B$125.2B$126.5B$126.5BTotal assetsAssets
$19.7B$22.6B$23.8B$26.0B$26.7B$26.5B$28.3B$29.1B$30.4B$29.3B$29.3BTotal debtDebt
$14.1B$20.1B$19.5B$9.9B$16.4B$19.3B$20.1B$19.6B$20.8B$19.4B$19.4BNet debt / (cash)Net debt
29.6×26.4×10.8×33.8×35.8×40.6×24.0×20.0×22.5×22.5×22.5×Interest coverageInt. cov.
$64.6B$65.4B$67.5B$73.8B$72.7B$70.4B$73.8B$71.8B$72.9B$72.2BTotal liabilitiesTotal liab.
$55.8B$52.9B$47.6B$46.9B$46.7B$46.9B$47.1B$50.6B$52.3B$54.3B$54.3BShareholders’ equityEquity
0.5%0.6%0.8%0.8%0.7%0.7%0.7%0.7%0.6%0.6%0.6%Stock comp / revenueSBC/rev
Per share
2.74B2.66B2.54B2.63B2.60B2.54B2.48B2.47B2.45B2.42B2.42BShares out (diluted)Shares
$23.74$25.16$26.65$27.02$29.26$31.58$33.02$34.00$34.34$35.93$35.93Revenue / shareRev/sh
$5.59$3.67$1.53$4.96$5.50$5.81$5.90$6.02$6.51$6.62$6.62EPS (diluted)EPS
$3.42$4.53$4.68$5.46$5.99$5.34$5.55$6.68$6.10$6.77$6.77Owner earnings / shareOE/sh
$3.42$4.20$4.68$5.46$5.99$5.34$5.55$6.68$5.72$6.25$6.25Free cash flow / shareFCF/sh
$2.64$2.75$2.95$2.97$3.18$3.45$3.62$3.77$4.02$4.22$4.22Dividends / shareDiv/sh
$1.23$1.40$1.32$1.17$1.07$1.24$1.23$1.34$1.54$1.82$1.82Cap. spending / shareCapex/sh
$20.35$19.91$18.74$17.85$17.94$18.45$18.95$20.45$21.30$22.42$22.42Book value / shareBVPS
Per-share growththe realized rate an owner's share compounded
9-yr5-yr
Revenue / share+4.7%/yr+4.2%/yr
Owner earnings / share+7.9%/yr+2.5%/yr
EPS+1.9%/yr+3.8%/yr
Dividends / share+5.4%/yr+5.9%/yr
Capital spending / share+4.4%/yr+11.2%/yr
Book value / share+1.1%/yr+4.6%/yr

The year, in the company's words

the filing →

Verbatim from the 10-K's management discussion. Each sentence is shown only because its subject, direction, and stated figures check out against the filed numbers on this page. The words are the company's; the arithmetic is the record's.

  • Revenue+3.3%
    “Net Sales Net sales increased 3% to $87.0 billion in fiscal 2026 driven by favorable foreign exchange of 2% and pricing of 1%.”
    ✓ figure matches the filed record
  • Net income+0.5%
    “Net earnings 16,144 16,065 — % Net earnings attributable to Procter & Gamble 16,046 15,974 — % Diluted net earnings per common share 6.62 6.51 2 % Core earnings per share 6.89 6.83 1 % Cash flow from operating activities 19,556 17,817 10 % •Net sales increased 3% to $87.0 billion versus the prior year.”
    ✓ figure matches the filed record

Where the cash went

ReinvestBuybacksDividendsAcquisitionsRetainedBeyond op. cash

Each year's outlays against its operating cash: the mix, and how it drifts. The hatched cap is spending beyond that year's operating cash — financed from the balance sheet or borrowing, not operations.

FY2017FY2026

Net income is the accountant's number; owner earnings is the cash an owner could take out. The walk between them, off the cash-flow statement, and whether the gap is widening or holding.

In fiscal 2026 the business earned $16.4B of owner earnings, the operating cash left after the $3.2B it takes just to hold its position. It put $1.2B more into growth; free cash flow, after that spending, was $15.1B.

Reported net income$16.0B
Owner earnings$16.4B · 19% of revenue
FY2026FY2025FY2024FY2023FY2022
Reported net income$16.0B$16.0B$14.9B$14.7B$14.7B
Depreciation & amortizationnon-cash charge added back+$3.2B+$2.8B+$2.9B+$2.7B+$2.8B
Stock-based compensationreal costnon-cash, but a real cost+$524M+$476M+$562M+$545M+$528M
Working capital & othertiming of cash in and out, other non-cash items−$174M−$1.5B+$1.5B−$1.1B−$1.4B
Cash from operations$19.6B$17.8B$19.8B$16.8B$16.7B
Maintenance capital expenditurethe spending needed just to hold position and volume−$3.2B−$2.8B−$3.3B−$3.1B−$3.2B
Owner earnings$16.4B$15.0B$16.5B$13.8B$13.6B
Growth capital expenditurediscretionary; spent to get bigger, not to stand still−$1.2B−$926M
Free cash flow$15.1B$14.0B$16.5B$13.8B$13.6B
Owner-earnings marginowner earnings ÷ revenue19%18%20%17%17%

Owner earnings is the cash an owner could pull out without starving the business: operating cash less the maintenance capital it must spend to hold its position (here about $3.2B, roughly its depreciation, the rate its assets wear out). The other $1.2B of its capital spending is growth it chose, not upkeep it owed; charged only with the maintenance it must do, the business earns well more than the year's free cash flow shows. The cash-flow statement also adds stock comp back as non-cash, but it is a real cost paid in shares; counted as the expense it is (less $524M), owner earnings is nearer $15.9B.

Maintenance capex is estimated as depreciation where a growing business invests above it; free cash flow is the figure the scorecard's free-cash margin reads.

III

Quality & stewardship

Returns, the balance sheet, capital allocation, and pay.

Owner’s Scorecard

FY2026 10-K · source on SEC EDGAR →

Will it survive?

  • Comfortable
    Operating income $19.7B ÷ interest expense $877M
    What this means

    Operating profit covers interest with the kind of margin Graham wanted for a defensive holding. Necessary, not sufficient, it says solvent, not cheap.

  • How heavy is the debt, net of cash? $19.4B · 1.0× operating profit
    Modest net debt
    Cash $9.9B − debt $29.3B
    What this means

    Netting $9.9B of cash and short-term investments against $29.3B of debt leaves $19.4B owed, about 1.0× a year's operating profit (1.5× on the gross debt, before the cash). Net debt is the leverage figure that matters: the cash is already set against the debt. Strategic or illiquid investments aren't counted here.

  • Negative, funded by others
    DSO 25 + DIO 69 − DPO 137 days
    What this means

    Days cash is tied up between paying suppliers and collecting from customers. A negative cycle is a quiet moat: suppliers and customers fund the operation (Buffett's “float”), the company grows on other people's money.

Is it a good business?

  • High through the cycle
    10-yr median, range 5%–23%; 21% latest = NOPAT $15.6B ÷ invested capital $73.7B
    Industry peers: median 13%
    What this means

    The rate the business earns on the money tied up in it, Buffett's north star, because over time a stock tracks the ROIC beneath it. Above ~15% sustained hints at a moat; a return below the cost of capital (~8%) erodes value as a business grows rather than building it — the test Buffett weighs most. The headline is the median of the last 10 years (it ran 21% most recently), so one peak or trough year doesn't set the verdict. Asset-light businesses (R&D expensed, little capital) read artificially high, pair this with Owner Earnings.

  • High through the cycle
    10-yr median margin, range 14%–20%; latest $16.4B = operating cash $19.6B − maintenance capex $3.2B
    Industry peers: median 11%
    What this means

    What an owner could take out without starving the business: operating cash less the maintenance capital it must spend to hold its position — Buffett's owner earnings. That's 19% of revenue this year, a 18% median across 10 years. Treating stock comp as the real expense it is (less $524M of SBC) leaves $15.9B.

  • Cash-backed
    Cash from ops $19.6B ÷ net income $16.0B
    What this means

    How much of reported profit showed up as operating cash. Above 1× is reassuring; well below suggests earnings lean on accruals. One year is noisy, growth and working-capital swings distort it, and this is operating cash, not free cash. Watch the multi-year trend.

How is the cash used?

  • Returns most of it
    Dividends + buybacks $15.3B ÷ Owner Earnings $16.4B — this fiscal year
    What this means

    Of $16.4B Owner Earnings, $15.3B (93%) went back to shareholders, $10.2B dividends, $5.0B buybacks. Net of $524M stock comp, the real buyback was about $4.5B. Returning most of it is the mark of a mature business with little left to reinvest at a high return; reinvesting most could mean a long runway, or empire-building. The split doesn't say which; the return earned on it (see ROIC) does. This year's proportion is 93%; across the record (2017–2026) it is 112%, the capital-allocation section below.

  • Investing or harvesting? 1.40×
    Expanding
    Capex $4.4B ÷ depreciation & amortization as filed $3.2B
    What this means

    Descriptive, not a grade. Above ~1× means investing faster than assets wear out (growth, or, sustained for years, today's earnings carrying less depreciation than tomorrow's will). Below means spending less than it's wearing out (efficiency, or a melting asset base). The ratio won't tell you which; the filings will.

The promise and the pay packet

  • Is the buyback buying ownership, or mopping up? 0.6%
    The count is edging down
    Stock compensation $524M (fiscal 2026), 0.6% of revenue · repurchases $5.0B · diluted shares -2.5% since 2023
    What this means

    Stock handed to employees is a real cost paid in the owner's own currency: it is charged against profit, but the shares it creates are permanent. Many companies repurchase stock at the same time, which looks like a return of capital and often is not — if the count barely moves, the cash merely cancelled the pay packet and bought the owner nothing. The three states worth telling apart are a count genuinely shrinking, a count standing still despite large repurchases, and a count rising because the issuance was never offset at all.

Graham’s defensive tests · 4 of 6 met

Graham’s numerical criteria for the defensive investor (The Intelligent Investor, ch. 14), run on the filings. A floor of safety, not a buy signal; many fine modern businesses fail his strictest liquidity rules by design.

  • Adequate size Pass
    Revenue ≥ $2B · $87.0B
    What this means

    Big enough to weather a storm. Graham's 1972 floor was ~$100M of sales (≈ $700M today); we use a $2B revenue line as a conservative modern stand-in.

  • Strong liquidity Miss
    Current ratio ≥ 2× · 0.68×
    What this means

    Current assets at least twice current liabilities, near-term bills covered without touching the business. Strict by design: many cash-rich modern firms run leaner and miss it, holding their cushion in longer-dated securities.

  • Conservative debt Miss
    Debt ≤ working capital · $29.3B vs ($12.5B) WC
    What this means

    Graham's rule that borrowings not exceed net current assets. Capital-heavy and buyback-heavy firms routinely fail it, read it next to interest coverage, not alone.

  • Earnings stability Pass
    A profit every year (10-yr record) · no losses
    What this means

    Graham wanted earnings in each of the past ten years, the stability a defensive owner leans on.

  • Dividend record Pass
    Uninterrupted dividends · paid every year (10)
    What this means

    An unbroken dividend was Graham's mark of durability. He wanted twenty years; the filings show about ten, and a single suspension breaks the streak. Non-payers, many fine modern compounders, fall outside his defensive net by design.

  • Earnings growth Pass
    Earnings +33% over the record · +62%
    What this means

    At least a third more earnings than a decade ago, averaging three years at each end. Net income (not per-share), so stock splits don't distort it, buybacks and dilution show up in the share-count line instead.

  • Moderate price
    P/E ≤ 15 and P/E × P/B ≤ 22.5 · decided by the price
    What this means

    Graham's valuation gate, the wall he kept between a sound business and a sound investment. Three-year average earnings are $6.73/share (latest year $6.90), the averaged base the calculator's gate runs on, and book value is $23.37/share. Enter a price in “What the price implies” just below for the P/E, P/B, and whether it clears. But this is the rule Buffett outgrew: there's no hard P/E law, and a wonderful business can deserve a far richer multiple if the thesis holds, treat it as the bargain-hunter's floor, not a verdict on the price.

Durability & moat, 2017–2026

Whether the record’s returns held, and what the capital reinvested earned.

  • Profitable years 10 of 10
    What this means

    Never lost money over the record, the earnings stability Graham insisted on.

  • Return on capital ≥ 15% 8 of 10 yrs
    What this means

    A moat shows up as a high return on invested capital that holds year after year, not one good vintage.

  • Operating margin 16% → 23% (3-yr avg ends)

    In the filing’s words The record and the words agree: the margin widened and the filing attributes the gain to its own pricing, not volume alone.

    What this means

    Through the cycle the operating margin widened — about 16% early to 23% lately, median 22% — pricing power intact or improving.

  • Reinvestment, incremental ROIC returns capital
    What this means

    The capital base barely grew: this business returns cash through dividends and buybacks rather than reinvesting. Judge it on the cash returned, not on compounding.

  • Owner earnings growth +4%/yr
    What this means

    Owner earnings grew about 4% a year over the record.

  • Worst year 2019 · 8.1% op. margin
    What this means

    Stayed profitable even in its hardest year, the resilience that survives recessions.

  • Share count −1.4%/yr
    What this means

    The share count is shrinking, buybacks are quietly growing your slice of the business.

  • Dividend record rising
    What this means

    Paid and raised the dividend across the record, the continuity Graham prized.

  • How management talks about it Owner’s terms
    What this means

    The record and the register agree: capital is compounding and the filing reasons in an owner’s terms — per-share value, return on capital, the long term — not a promoter’s.

All figures as filed; the source filing is linked above.

Current Position

as of fiscal year-end, Jun 30, 2026

Can the business pay what it owes this year, off the freshest balance sheet: the quality of the assets, the debt actually coming due, and what a low ratio means here.

Current assets$26.2B
  • Cash & short-term investments$9.9B
  • Receivables$6.1B
  • Inventory$8.2B
  • Other current assets$2.0B
Current liabilities$38.7B
  • Debt due within a year$6.5B
  • Accounts payable$16.3B
  • Other current liabilities$15.9B
Current ratio0.68×all current assets ÷ what's due · Graham looked for 2×
Quick ratio0.47×stricter: inventory excluded
Cash ratio0.26×strictest: cash alone against what's due
Working capital($12.5B)the cushion left after near-term bills

Its current ratio is below 1, which usually reads as strain; here it is likely structural strength. This business collects from customers before it pays suppliers (a negative cash-conversion cycle), so the balance sheet is funded by that float, the way Costco's and Amazon's are. The low ratio can be the edge, not the risk; the cash-conversion cycle and the debt due above say which.

Debt due this year vs. cash$6.5B due · $9.9B cash covered by cash on hand, no refinancing forced · both figures from the Jun 30, 2026 balance sheet
Revenue, latest quarter vs. a year ago+7.4%the freshest read on whether the business is still growing
Current ratio, recent quarters0.8× → 0.7×
Deeper floors
Tangible book value($8.4B)equity stripped of goodwill & intangibles
Net current asset value($46.0B)Graham's net-net: current assets less all liabilities
Debt incl. operating leases$30.2B$887M of it operating leases

From the company's latest filing.

Not how much it owes, but when it falls due, and against what. The ladder the company files, beside cash on hand and a year's owner earnings.

'27$6.5B
'28$2.1B
'29$2.0B
'30$3.9B
'31$2.3B

Bars scaled to the largest single year.

Due in the next 12 months$6.5Bthe first rung: what must be repaid or rolled over within the year
Within two years$8.6Bthe near wall, the part most exposed to today’s credit conditions
Biggest single year$6.5Bin 2027the lumpiest maturity, where a refinancing, if needed, is largest
Due over the next five years$16.8Bthe near slice; the balance sheet carries $29.3B of debt in all

Against what the business has and earns

Cash & short-term investments, Jun 30, 2026$9.9B
One year of owner earnings (FY2026)$16.4B
Together, against $6.5B due next year4.1×

Cash on hand as of Jun 30, 2026 plus a year’s owner earnings comes to $26.3B against the $6.5B due in the twelve months after the Jun 30, 2026 schedule: 4.1 times it.

Maturity schedule extracted from the company’s Jun 30, 2026 annual report and reconciled to the balance-sheet debt.

How the cash was used, 2017–2026

Over the record, the business generated $169.4B of operating cash; how management split it reads as a cash returner, paying most of what it earns straight back to owners.

  • Reinvested$34.0B · 20%
  • Dividends$85.3B · 50%
  • Buybacks$69.5B · 41%
  • Returned to owners$154.8B

    112% of the owner earnings the business produced over the span, $85.3B as dividends and $69.5B as buybacks.

  • Source of funding−$19.4B

    Reinvestment and shareholder returns ran $19.4B beyond the operating cash the business generated, so the gap was financed off the balance sheet: debt rose from $19.7B to $29.3B.

  • Average price paid for buybacks

    Buybacks ran $69.5B over the span, but the filings don't tag the share count needed to deduce the average price paid.

  • Net change in share count−11.6%

    The diluted count fell from 2740M to 2423M, so the buybacks outran the stock issued to staff.

  • Dividend record$4.22/sh

    Paid in 10 of the years on record, the per-share dividend growing about 5% a year. It was never cut over the span.

Buybacks are gross of stock issued to staff; the share-count line above is the net of that, the figure that decides whether owners gained. The average price paid blends a year of purchases (and any accelerated repurchase), so it is close, not exact. The record of where the cash went and on what terms.

Acquisitions & goodwill

from the balance sheet & the 10-year cash-flow record

Goodwill grows only when a company acquires and falls only when it concedes it overpaid. The size of that bet, the cash put into buying rather than building, and how much has already been written off.

Goodwill & intangibles$62.7B50% of all assets; the premium carried on the balance sheet for businesses acquired
Against book equity76%goodwill is this share of book equity; the rest is the company’s own retained and paid-in capital
Cash spent acquiring$9.3Bover 18 years since fiscal 2009 buying other businesses, against $34.0B of capital spent building over the 10-year record

$6.8B written down across 1 year (2019): goodwill the company has already conceded it overpaid for, charged against earnings. A write-down costs no cash (the cash went out when the deal was signed), but it is management marking its own past judgment to market.

Beside that spending sits $8.1B of cumulative amortization of acquired intangibles charged against earnings since fiscal 2008 — the purchase price of past deals, expensed over time. The cash figure above counts only cash consideration: goodwill of $41.3B against it says much of the buying was paid for in stock, which never passes through the cash-flow statement.

Goodwill, acquired intangibles and equity from the latest balance sheet; acquisition spend and amortization summed across the company's full tagged history, write-downs across the 10-year record, from the company's own filings.

Management, ownership & pay

read the proxy →

From the proxy: how much of the business the people running it own, and how they are paid, beside what the business earned for its owners in the same years.

Fiscal yearChief executivePay, as filed“Actually paid”Owner earnings
2021Mr. Taylor$23.9M$38.2M$15.6B
2022Mr. Moeller$17.7M$30.3M$13.6B
2022Mr. Taylor$18.6M$34.3M$13.6B
2023Mr. Moeller$21.7M$26.7M$13.8B
2024Mr. Moeller$23.0M$38.0M$16.5B
2025Mr. Moeller$21.9M$15.4M$15.0B

Both pay figures are the company’s own, from the pay-versus-performance table its proxy statement files. “As filed” is the Summary Compensation Table total: salary, bonus, and equity awards at their value on the day of grant. “Actually paid” is the SEC’s prescribed recalculation, which re-marks those equity awards to what they became as they vested; it can swing far above or below the filed figure in either direction, and negative years occur. Owner earnings are the whole business's, from the record above, for the same fiscal years.

  • Insider ownership0.2%

    The stake all directors and executive officers hold together, per the 2025 proxy: skin in the game, the first thing Munger reads.

  • CEO pay ratio276:1

    What the chief earns for every dollar the median employee makes, per the 2025 proxy. A high ratio alone settles nothing; some businesses are genuinely top-heavy in scarce skill. A runaway figure is where Buffett starts asking whether the board is doing its job.

  • Stock-based compensation$524M

    The slice of the business handed to employees in shares in fiscal 2026, 0.6% of revenue, equal to 2.7% of operating profit. Buffett's oldest accounting fight: this is compensation, compensation is an expense, real whether or not the headline earnings admit it. One trap: the cash-flow statement adds SBC back, so the operating cash, and the owner earnings drawn from it, are flattered by exactly this amount; counted as the cost it is, what an owner keeps is lower.

What an owner would ask, FY2026

read the 10-K →
  • Which reported numbers are a judgment call?
    Management names Revenue recognition, Pension & retirement, Income taxes as critical estimates

    each rests partly on management's judgment; the filing's note sets out the assumptionsverify →

The questions the record and the charts do not answer on their own; each carries the figure and the place to look.

Peers, Household Products

The same industry, side by side on owner economics. Each column names the period it is read over; the group median at the foot is the line to read each figure against.

CompanyRevenuelatest FY, USDGross marginmedian over the recordOp. marginmedian over the recordROICmedian over the recordOwner earn. marginmedian over the record
PGProcter & Gamble Co.$87.0B50%22.1%21%18%
ULUnilever PLC$58.8B43%16.8%13%
KMBKimberly-Clark Corp.$16.4B36%14.3%27%11%
CLXClorox Co.$6.7B44%14.9%29%12%
CHDChurch & Dwight Company Inc.$6.2B45%19.2%15%17%
REYNReynolds Consumer Products Inc.$3.7B26%14.2%10%9%
CENTCentral Garden & Pet$3.1B30%7.4%10%7%
SCLStepan$2.3B17%7.3%12%4%
Group median40%14.6%15%12%
IV

The price

What a price has to assume.

What the price implies

reverse-DCF

Type today's close and see the owner-earnings growth you'd have to believe to justify it, beside what Procter & Gamble Co. has delivered.

$

Through the cycle, Procter & Gamble Co. earns about $15.6B on its 17.9% median owner-earnings margin. This year’s 18.8% margin runs in line with that. Normalize, below, values the price on that through-cycle figure rather than the latest year.

Base

The assumptions

9.0% = the 4.71% 10-year Treasury (Aug 18, 2026) + 4.29 points of equity premium. The rate you require is yours to set.

Enter a price above to run it.

Implied by the price
Owner-earnings growth · ’22→’26+3%/yr
Owner-earnings growth · ’17→’26+4%/yr
Owner-earnings yield
P/E (3-yr earnings ’24–’26)
P/B
Graham’s price gate

Graham capped the multiple at 15×; Buffett and Munger let that rule go: a wonderful business can deserve 50× if the thesis holds. The gate marks the bargain-hunter's floor.

Against a high-grade bond: Graham’s yardstick bond yield%

Prefilled with the 10-year Treasury (4.71%, as of Aug 18, 2026). Edit it for today’s exact figure, or a AAA corporate yield.

Graham measured a stock against the bond you could own instead, the heart of his margin of safety. Enter a price above to weigh the owner-earnings yield against this bond.

Free cash flow $15.1B on 2324M shares outstanding, per the 10-K cover, as of 2026-07-31; net debt $19.4B. The if-converted diluted count is 2423M, 4% above the shares outstanding: the dilution overhang (convertibles, options) a buyer inherits. The base is the latest year by default; Normalize values it on the through-cycle median owner-earnings margin (to avoid paying on a peak year). Net of stock comp treats option pay as the expense it is. Capex ($4.4B) runs well above depreciation ($3.2B), so this is a build-out; Steady-state swaps total capex for maintenance (≈ depreciation), lifting the base to about $16.4B, the cash it would throw off if it stopped expanding. The dials set the multiple a growth belief justifies; the price, and every dollar on this page, is yours.

Cite: Owner Scorecard, "Procter & Gamble Co. (PG), the owner's record," https://ownerscorecard.com/c/PG, data as of 2026-08-17.

Manual order: ← PFSI its page in the Manual PGC →

Industry order: ← KMB the Household Products chapter REYN →