Owner Scorecard


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REAL, The RealReal Inc.

E-Commerce & Marketplaces retail UnprofitableDistress / turnaround

We are revolutionizing luxury resale by providing an end-to-end service that unlocks supply and creates a trusted, curated online marketplace for buyers globally.

The RealReal is the world's largest online marketplace for authenticated, resale luxury goods.

We offer a wide selection of authenticated, primarily pre-owned luxury goods on our online marketplace bearing the brands of thousands of luxury and premium designers.

Latest annual: FY2025 10-K
REAL · The RealReal Inc.
I

The business

What it sells, where the money comes from, the kind of company it is.

Revenue · FY2025
$693M
+15.4% YoY · 18% 5-yr CAGR
Vital signs · TTM, with 5-yr average
Revenue $750M 5-yr avg $583M
Gross margin 74% 5-yr avg 67%
Operating margin −0.8% 5-yr avg −24.1%
Owner-earnings margin 5% 5-yr avg −13%
Free cash flow margin 5% 5-yr avg −14%

Next report By 11/8 · the 10-Q for the quarter ended late September · due within 40 days of period end · has filed ~38 days after · the wire records it on arrival

The business in brief

read the 10-K →

What this business is and what moves its needle, from its own SEC filings.

What it is
Revenue is Services (77%), Products (13%) and Shipping and Handling (10%).
Situation
Unprofitable. No sustained operating profit across the record; an earnings multiple has nothing to rest on. What the record does show is revenue, the gross-margin trajectory, and the burn against the cash on hand. Distress / turnaround. Thin interest coverage, or operating cash burned against real debt, across the record. The balance sheet carries this situation; the debt schedule sets the clock.
What moves the needle
Operating margin has run around −32% through the cycle on a 64% gross margin, the operating line in the red even at its best — so the lever is whether the spending below the gross line can come down enough to clear a profit: revenue growth against the cost curve, and the cash runway until it does. On its own account, the filing leans hardest on pricing power & competition, set against the numbers in what the filing emphasizes, below.

Every line is arithmetic on the company's filings, shown in full in the sections below.

Where the money comes from

read the 10-K →

Services is 77% of revenue, with Products the other meaningful line at 13%.

Revenue by product line, FY2025
  • Services77%$536M
  • Products13%$91M
  • Shipping and Handling10%$66M

From the segment footnote of the company's own 10-K. Shares are of total revenue; the profit bar shows each segment's share of segment operating profit, before unallocated corporate costs.

II

The record

Ten years of arithmetic, read across the cycle.

The record, 2017–2025

realized figures from each filing · older years to the left
2017’172018’182019’192020’202021’212022’222023’232024’242025’25TTMTTMJun 2026
Income statement
$138M$214M$316M$300M$468M$603M$549M$600M$693M$750MRevenueRevenue
$88M$137M$202M$188M$273M$349M$376M$448M$517M$559MGross profitGross prof.
64%64%64%63%58%58%69%75%75%74%Gross marginGross mgn
32%30%35%47%38%32%33%31%29%28%SG&A / revenueSG&A/rev
($52M)($74M)($100M)($173M)($215M)($189M)($166M)($56M)($24M)($6M)Operating incomeOp. inc.
−37.7%−34.6%−31.6%−57.6%−46.0%−31.3%−30.3%−9.4%−3.5%−0.8%Operating marginOp. mgn
($52M)($76M)($98M)($176M)($236M)($196M)($168M)($134M)($41M)Pretax incomePretax
($52M)($76M)($98M)($176M)($236M)($196M)($168M)($134M)($42M)($81M)Net incomeNet inc.
Cash flow & returns
($39M)($47M)($54M)($134M)($142M)($92M)($61M)$27M$37M$54MOperating cash flowOp. cash
$6M$9M$13M$19M$24M$28M$32M$33M$33M$32MDepreciation & amortizationD&A
$6M$16M$23M($2M)$22M$31M$41M$99M$17M$75MWorking capital & otherWC & other
$12M$13M$25M$18M$37M$23M$29M$14M$19M$18MCapexCapex
8.4%6.3%7.8%6.1%8.0%3.8%5.3%2.4%2.7%2.4%Capex / revenueCapex/rev
($44M)($56M)($68M)($153M)($166M)($114M)($90M)$13M$18M$36MOwner earningsOwner earn.
−32.1%−26.4%−21.5%−50.9%−35.4%−19.0%−16.5%2.1%2.7%4.8%Owner earnings marginOE mgn
($50M)($61M)($79M)($153M)($180M)($114M)($90M)$13M$18M$36MFree cash flowFCF
−36.5%−28.3%−25.1%−50.9%−38.4%−19.0%−16.5%2.1%2.7%4.8%Free cash flow marginFCF mgn
($11M)($34M)($215M)$178M($43M)($37M)($42M)($26M)($29M)Investing cash flowInv. cash
$47M$106M$379M$153M$253M$4M$226K($5M)($29M)Financing cash flowFin. cash
($3M)$25M$109M$196M$67M($124M)($103M)($4M)($21M)Change in cashΔ cash
-29%-92%-323%Return on equityROE
−29%−92%−323%Retained to equityRetained/eq
Balance sheet
$16M$34M$154M$351M$418M$294M$176M$172M$151M$119MCash & investmentsCash+inv
$8M$8M$7M$8M$12M$17M$14M$24M$20MReceivablesReceiv.
$10M$22M$42M$71M$43M$22M$24M$31M$35MInventoryInvent.
$5M$11M$14M$5M$12M$9M$11M$15M$15MAccounts payablePayables
$13M$19M$35M$74M$43M$31M$27M$40M$40MOperating working capitalOper. WC
$89M$407M$421M$518M$372M$236M$233M$227M$193MCurrent assetsCur. assets
$88M$119M$148M$188M$208M$189M$249M$264M$233MCurrent liabilitiesCur. liab.
1.0×3.4×2.8×2.8×1.8×1.2×0.9×0.9×0.8×Current ratioCurr. ratio
$33M$56M$63M$89M$113M$104M$94M$96MNet PP&ENet PP&E
$135M$465M$605M$755M$616M$447M$423M$409M$378MTotal assetsAssets
$9M$149M$348M$450M$452M$277M$231M$232MTotal debtDebt
($25M)($202M)($70M)$156M$277M$105M$80M$112MNet debt / (cash)Net debt
-68.0×-64.2×-162.5×-32.8×-10.0×-18.1×-15.5×-2.6×-0.9×-0.2×Interest coverageInt. cov.
$99M$128M$414M$682M$786M$750M$830M$825MTotal liabilitiesTotal liab.
($177M)($258M)$337M$191M$73M($170M)($303M)($407M)($416M)($378M)Shareholders’ equityEquity
1.3%1.4%2.4%8.1%10.4%7.6%6.2%4.8%4.2%3.6%Stock comp / revenueSBC/rev
Per share
8.1M8.4M47.5M87.6M91.4M95.9M102M108M117M126MShares out (diluted)Shares
$16.88$25.55$6.66$3.42$5.12$6.29$5.40$5.57$5.95$5.93Revenue / shareRev/sh
$-6.42$-9.06$-2.07$-2.01$-2.58$-2.05$-1.65$-1.24$-0.36$-0.64EPS (diluted)EPS
$-5.43$-6.75$-1.43$-1.74$-1.81$-1.19$-0.89$0.12$0.16$0.29Owner earnings / shareOE/sh
$-6.16$-7.24$-1.67$-1.74$-1.97$-1.19$-0.89$0.12$0.16$0.29Free cash flow / shareFCF/sh
$1.42$1.60$0.52$0.21$0.41$0.24$0.29$0.13$0.16$0.14Cap. spending / shareCapex/sh
$-21.73$-30.80$7.10$2.18$0.80$-1.77$-2.98$-3.78$-3.57$-2.99Book value / shareBVPS

The diluted share count moved ×5.68 into 2019 — shares issued, not a split the totals corroborate — and the per-share figures carry the counts as filed.

The diluted share count moved ×1.84 into 2020 — shares issued, not a split the totals corroborate — and the per-share figures carry the counts as filed.

Per-share growththe realized rate an owner's share compounded
8-yr5-yr
Revenue / share−12.2%/yr+11.7%/yr
Capital spending / share−23.9%/yr−5.1%/yr

Net income is the accountant's number; owner earnings is the cash an owner could take out. The walk between them, off the cash-flow statement, and whether the gap is widening or holding.

In fiscal 2025 the business turned a $42M loss into $18M of owner earnings: more cash than the profit line showed, after the non-cash charges and the capital it put back in.

FY2025FY2024FY2023FY2022FY2021
Reported net income($42M)($134M)($168M)($196M)($236M)
Depreciation & amortizationnon-cash charge added back+$33M+$33M+$32M+$28M+$24M
Stock-based compensationreal costnon-cash, but a real cost+$29M+$29M+$34M+$46M+$49M
Working capital & othertiming of cash in and out, other non-cash items+$17M+$99M+$41M+$31M+$22M
Cash from operations$37M$27M($61M)($92M)($142M)
Maintenance capital expenditurethe spending needed just to hold position and volume−$19M−$14M−$29M−$23M−$24M
Owner earnings$18M$13M($90M)($114M)($166M)
Growth capital expenditurediscretionary; spent to get bigger, not to stand still−$14M
Free cash flow$18M$13M($90M)($114M)($180M)
Owner-earnings marginowner earnings ÷ revenue3%2%-16%-19%-35%

Owner earnings is the cash an owner could pull out without starving the business: operating cash less the capital it must spend to hold its position . The cash-flow statement also adds stock comp back as non-cash, but it is a real cost paid in shares; counted as the expense it is (less $29M), owner earnings is nearer ($11M).

Maintenance capex is estimated as depreciation where a growing business invests above it; free cash flow is the figure the scorecard's free-cash margin reads.

III

Quality & stewardship

Returns, the balance sheet, capital allocation, and pay.

Owner’s Scorecard

FY2025 10-K · source on SEC EDGAR →

Will it survive?

  • Does not cover its interest
    Operating income ($24M) ÷ interest expense $28M
    What this means

    A full year of operating profit didn't cover the interest bill. This is the zombie zone: the business depends on refinancing, asset sales, or forbearance to service its debt.

  • Net debt against an operating loss
    Cash $151M − debt $231M
    What this means

    Netting $151M of cash and short-term investments against $231M of debt leaves $80M owed, with no operating profit this year to measure it against — understand that combination before anything else about the company. Net debt is the leverage figure that matters: the cash is already set against the debt. Strategic or illiquid investments aren't counted here.

  • Tight
    DSO 13 + DIO 64 − DPO 30 days
    What this means

    Days cash is tied up between paying suppliers and collecting from customers. Lower is better; a long cycle means growth itself eats cash.

Is it a good business?

  • Not meaningful here
    Invested capital ($336M) = debt $231M + equity ($416M) − cash
    Industry peers: median -6%
    What this means

    Invested capital is near zero or negative, usually years of buybacks pulling equity down. ROIC explodes or flips sign and stops meaning anything. Judge this one on Owner Earnings instead.

  • Positive this year, negative across the cycle
    latest $18M = operating cash $37M − maintenance capex $19M (positive this year), after an earlier loss stretch (9-yr median -21%)
    Industry peers: median 3%
    What this means

    What an owner could take out without starving the business: operating cash less the maintenance capital it must spend to hold its position — Buffett's owner earnings. That's 3% of revenue this year, a -21% median across 9 years. Treating stock comp as the real expense it is (less $29M of SBC) leaves ($11M).

  • Loss, but cash-generative
    Net income ($42M) · cash from operations $37M
    What this means

    The company reported a net loss, so a conversion ratio isn't meaningful. What matters then is whether operations still threw off cash, here, they did.

How is the cash used?

  • Not enough data
    What this means

    The filing data didn't include the inputs for this check.

  • Investing or harvesting? 0.56×
    Harvesting
    Capex $19M ÷ depreciation & amortization as filed $33M
    What this means

    Descriptive, not a grade. Above ~1× means investing faster than assets wear out (growth, or, sustained for years, today's earnings carrying less depreciation than tomorrow's will). Below means spending less than it's wearing out (efficiency, or a melting asset base). The ratio won't tell you which; the filings will.

The promise and the pay packet

  • Is the buyback buying ownership, or mopping up? 4.2%
    The count is rising
    Stock compensation $29M (fiscal 2025), 4.2% of revenue · no repurchases · diluted shares +21.5% since 2022
    What this means

    Stock handed to employees is a real cost paid in the owner's own currency: it is charged against profit, but the shares it creates are permanent. Many companies repurchase stock at the same time, which looks like a return of capital and often is not — if the count barely moves, the cash merely cancelled the pay packet and bought the owner nothing. The three states worth telling apart are a count genuinely shrinking, a count standing still despite large repurchases, and a count rising because the issuance was never offset at all.

Graham’s defensive tests · 0 of 4 met

Graham’s numerical criteria for the defensive investor (The Intelligent Investor, ch. 14), run on the filings. A floor of safety, not a buy signal; many fine modern businesses fail his strictest liquidity rules by design.

  • Adequate size Miss
    Revenue ≥ $2B · $693M
    What this means

    Big enough to weather a storm. Graham's 1972 floor was ~$100M of sales (≈ $700M today); we use a $2B revenue line as a conservative modern stand-in.

  • Strong liquidity Miss
    Current ratio ≥ 2× · 0.86×
    What this means

    Current assets at least twice current liabilities, near-term bills covered without touching the business. Strict by design: many cash-rich modern firms run leaner and miss it, holding their cushion in longer-dated securities.

  • Conservative debt Miss
    Debt ≤ working capital · $231M vs ($37M) WC
    What this means

    Graham's rule that borrowings not exceed net current assets. Capital-heavy and buyback-heavy firms routinely fail it, read it next to interest coverage, not alone.

  • Earnings stability Miss
    A profit every year (9-yr record) · 9 loss years
    What this means

    Graham wanted earnings in each of the past ten years, the stability a defensive owner leans on.

  • Dividend record
    Uninterrupted dividends · no dividend line tagged in the data
    What this means

    An unbroken dividend was Graham's mark of durability. This record carries no dividends-paid line in any year — common for partnerships, whose distributions file under tags the chain doesn't read — so the criterion is withheld rather than judged on silence.

  • Earnings growth
    Earnings +33% over the record ·
    What this means

    Earnings were negative early in the record, a growth rate isn't meaningful.

  • Moderate price
    P/E ≤ 15 and P/E × P/B ≤ 22.5 · decided by the price
    What this means

    Graham's valuation gate, the wall he kept between a sound business and a sound investment. Three-year average earnings are $-0.94/share (latest year $-0.34), the averaged base the calculator's gate runs on, and book value is $-3.42/share. Enter a price in “What the price implies” just below for the P/E, P/B, and whether it clears. But this is the rule Buffett outgrew: there's no hard P/E law, and a wonderful business can deserve a far richer multiple if the thesis holds, treat it as the bargain-hunter's floor, not a verdict on the price.

Durability & moat, 2017–2025

Whether the record’s returns held, and what the capital reinvested earned.

  • Profitable years 0 of 9
    What this means

    Lost money in 9 year(s), look at what happened there before trusting the average.

  • Operating margin −35% → −14% (3-yr avg ends)

    In the filing’s words Input costs rose and the filing says it recovered them in price — consistent with the margin holding here.

    What this means

    Through the cycle the operating margin widened — about −35% early to −14% lately, median −32% — pricing power intact or improving.

  • Reinvestment, incremental ROIC returns capital
    What this means

    The capital base barely grew: this business returns cash through dividends and buybacks rather than reinvesting. Judge it on the cash returned, not on compounding.

  • Worst year 2020 · −57.6% op. margin
    What this means

    Operations went underwater in 2020, understand why before trusting the good years.

All figures as filed; the source filing is linked above.

Current Position

as of the latest quarter, Jun 30, 2026

Can the business pay what it owes this year, off the freshest balance sheet: the quality of the assets, the debt actually coming due, and what a low ratio means here.

Current assets$193M
  • Cash & short-term investments$119M
  • Receivables$20M
  • Inventory$35M
  • Other current assets$19M
Current liabilities$233M
  • Accounts payable$15M
  • Other current liabilities$218M
Current ratio0.83×all current assets ÷ what's due · Graham looked for 2×
Quick ratio0.68×stricter: inventory excluded
Cash ratio0.51×strictest: cash alone against what's due
Working capital($40M)the cushion left after near-term bills
Revenue, latest quarter vs. a year ago+16.6%the freshest read on whether the business is still growing
Current ratio, recent quarters0.9× → 0.8×
Deeper floors
Tangible book value($378M)equity stripped of goodwill & intangibles
Net current asset value($563M)Graham's net-net: current assets less all liabilities
Debt incl. operating leases$87M$87M of it operating leases
Deferred revenue$7Mcustomer cash collected before delivery; operating float

From the company's latest filing.

Management, ownership & pay

read the proxy →

From the proxy: how much of the business the people running it own, and how they are paid.

  • Insider ownership5%

    The stake all directors and executive officers hold together, per the 2026 proxy: skin in the game, the first thing Munger reads.

  • Stock-based compensation$29M

    The slice of the business handed to employees in shares in fiscal 2025, 4.2% of revenue. Buffett's oldest accounting fight: this is compensation, compensation is an expense, real whether or not the headline earnings admit it. One trap: the cash-flow statement adds SBC back, so the operating cash, and the owner earnings drawn from it, are flattered by exactly this amount; counted as the cost it is, what an owner keeps is lower.

Peers, E-Commerce & Marketplaces

The same industry, side by side on owner economics. Each column names the period it is read over, and a median resting on fewer than three years carries that count beside it; the group median at the foot is the line to read each figure against.

CompanyRevenuelatest FY, USDGross marginmedian over the recordOp. marginmedian over the recordROICmedian over the recordOwner earn. marginmedian over the record
BZUNBaozun Inc.$1.5B64%1.6%10%1%
GCTGigaCloud Technology Inc$1.3B23%11.2%84%13%
SFIXStitch Fix Inc.$1.3B44%-3.0%-35%3%
RVLVRevolve Group$1.2B53%6.6%39%4%
HEPSD-Market Electronic Services & Trading$1.2B-3.7%6%
BBBYBed Bath & Beyond Inc.$1.0B23%-4.3%-201%-3%
REALThe RealReal Inc.$693M64%-31.6%-2565%2y-21%
HNSTThe Honest Company Inc.$371M33%-11.3%-23%-4%
Group median44%-3.4%-23%2%
IV

The price

What a price has to assume.

What the price implies

reverse-DCF

Type today's close and see the owner-earnings growth you'd have to believe to justify it, beside what The RealReal Inc. has delivered.

$
Base

The assumptions

9.0% = the 4.71% 10-year Treasury (Aug 18, 2026) + 4.29 points of equity premium. The rate you require is yours to set.

Enter a price above to run it.

Implied by the price
Owner-earnings growth · since FY2024+46%/yr
Owner-earnings yield
P/E (3-yr earnings ’23–’25)
P/B
Graham’s price gate

Graham capped the multiple at 15×; Buffett and Munger let that rule go: a wonderful business can deserve 50× if the thesis holds. The gate marks the bargain-hunter's floor.

Against a high-grade bond: Graham’s yardstick bond yield%

Prefilled with the 10-year Treasury (4.71%, as of Aug 18, 2026). Edit it for today’s exact figure, or a AAA corporate yield.

Graham measured a stock against the bond you could own instead, the heart of his margin of safety. Enter a price above to weigh the owner-earnings yield against this bond.

Owner earnings $36M on 122M shares outstanding, per the 10-Q cover, as of 2026-07-31; net debt $112M. The if-converted diluted count is 126M, 4% above the shares outstanding: the dilution overhang (convertibles, options) a buyer inherits. The base is the latest year by default; Normalize values it on the through-cycle median owner-earnings margin (to avoid paying on a peak year). Net of stock comp treats option pay as the expense it is. The dials set the multiple a growth belief justifies; the price, and every dollar on this page, is yours.

Cite: Owner Scorecard, "The RealReal Inc. (REAL), the owner's record," https://ownerscorecard.com/c/REAL, data as of 2026-08-17.

Manual order: ← RDW its page in the Manual REG →

Industry order: ← PTRN the E-Commerce & Marketplaces chapter RVLV →