Owner Scorecard


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XPOF, Xponential Fitness Inc.

Casinos & Gaming diversified UnprofitableDistress / turnaroundCyclical

Revenue is led by Franchise (61%) and Franchise marketing fund revenue (12%), with 3 more lines behind.

We operate a diversified platform of five brands spanning across verticals including Pilates, barre, stretching, functional training, and yoga.

Prior to the divestitures of the CycleBar and Rumble brands in July 2025, through our ownership of the CycleBar and Rumble brands, we franchised boutique fitness studios dedicated to indoor cycling and boxing disciplines, respectively.

Latest annual: FY2025 10-K
XPOF · Xponential Fitness Inc.
I

The business

What it sells, where the money comes from, the kind of company it is.

Revenue · FY2025
$315M
−1.7% YoY · 24% 5-yr CAGR
Vital signs · TTM, with 5-yr average
Revenue $288M 5-yr avg $270M
Gross margin 84% 5-yr avg 81%
Operating margin 6.2% 5-yr avg −2.8%
Owner-earnings margin −3% 5-yr avg 9%
Free cash flow margin −3% 5-yr avg 9%

Next report By 11/8 · the 10-Q for the quarter ended late September · due within 40 days of period end · has filed ~39 days after · the wire records it on arrival

The business in brief

read the 10-K →

What this business is and what moves its needle, from its own SEC filings.

What it is
A diversified business; where the profit really comes from, and whether it is earned or bought, is what the segment detail settles.
Situation
Unprofitable. No sustained operating profit across the record; an earnings multiple has nothing to rest on. What the record does show is revenue, the gross-margin trajectory, and the burn against the cash on hand. Distress / turnaround. Thin interest coverage, or operating cash burned against real debt, across the record. The balance sheet carries this situation; the debt schedule sets the clock. Cyclical. Margins collapse and recover repeatedly across the record; a single year, good or bad, misstates the through-cycle earning power.
What moves the needle
Operating margin has run about 5.5% through the cycle, a thin margin, where volume, cost discipline and the price it gets all bear on the result. The operating margin has swung widely — from −20% to 11% over the years — so the through-cycle figure carries more than any single year, and the worst year more than the best. On its own account, the filing leans hardest on pricing power & competition, set against the numbers in what the filing emphasizes, below.

Every line is arithmetic on the company's filings, shown in full in the sections below.

Where the money comes from

read the 10-K →

Franchise is 61% of revenue, with Franchise marketing fund revenue the other meaningful line at 12%.

Revenue by product line, FY2025
  • Franchise61%$193M
  • Franchise marketing fund revenue12%$36M
  • Equipment Revenue11%$35M
  • Service, Other9%$27M
  • Merchandise revenue8%$24M

From the segment footnote of the company's own 10-K. Shares are of total revenue; the profit bar shows each segment's share of segment operating profit, before unallocated corporate costs.

II

The record

Ten years of arithmetic, read across the cycle.

The record, 2019–2025

realized figures from each filing · older years to the left
2019’192020’202021’212022’222023’232024’242025’25TTMTTMJun 2026
Income statement
$129M$107M$155M$243M$318M$320M$315M$288MRevenueRevenue
62%57%61%52%53%55%48%50%SG&A / revenueSG&A/rev
($21M)$8M($31M)$13M$35M($54M)$20M$18MOperating incomeOp. inc.
−16.3%7.3%−19.9%5.5%11.0%−16.7%6.3%6.2%Operating marginOp. mgn
($37M)($13M)($51M)$2M($5M)($99M)($52M)Pretax incomePretax
($37M)($14M)($19M)$1M($4M)($68M)($39M)($43M)Net incomeNet inc.
Cash flow & returns
$2M($728K)$14M$52M$33M$12M$28M($6M)Operating cash flowOp. cash
$6M$8M$10M$15M$17M$18M$12M$10MDepreciation & amortizationD&A
$30M$4M$13M$6M$2M$46M$42M$16MWorking capital & otherWC & other
$7M$2M$4M$9M$7M$5M$4M$2MCapexCapex
5.6%1.8%2.3%3.7%2.3%1.5%1.1%0.8%Capex / revenueCapex/rev
($6M)($3M)$11M$43M$25M$7M$25M($8M)Owner earningsOwner earn.
−4.4%−2.4%7.0%17.7%8.0%2.2%7.9%−2.8%Owner earnings marginOE mgn
($6M)($3M)$11M$43M$25M$7M$25M($8M)Free cash flowFCF
−4.4%−2.4%7.0%17.7%8.0%2.2%7.9%−2.8%Free cash flow marginFCF mgn
$750K$0$44M$0$3M$9M$0$0AcquisitionsAcquis.
$0$0$50M$0$0BuybacksBuybacks
($10M)($5M)($51M)($15M)($12M)($14M)$2MInvesting cash flowInv. cash
$6M$7M$46M($21M)($21M)($2M)($17M)Financing cash flowFin. cash
($2M)$2M$10M$16M($276K)($4M)$13MChange in cashΔ cash
Balance sheet
$11M$21M$37M$37M$33M$46M$25MCash & investmentsCash+inv
$5M$12M$26M$32M$26M$18M$17MReceivablesReceiv.
$6M$7M$11M$16M$10M$2M$3MInventoryInvent.
$18M$15M$16M$19M$27M$26M$16MAccounts payablePayables
($7M)$4M$20M$29M$9M($6M)$4MOperating working capitalOper. WC
$33M$51M$86M$97M$84M$95M$69MCurrent assetsCur. assets
$55M$66M$73M$102M$108M$116M$93MCurrent liabilitiesCur. liab.
0.6×0.8×1.2×0.9×0.8×0.8×0.7×Current ratioCurr. ratio
$14M$13M$19M$20M$15M$11MNet PP&ENet PP&E
$140M$169M$166M$171M$135M$128M$128MGoodwillGoodwill
$323M$416M$483M$530M$403M$346M$310MTotal assetsAssets
$182M$131M$136M$324M$347M$506M$505MTotal debtDebt
$170M$110M$99M$287M$314M$460M$480MNet debt / (cash)Net debt
-1.3×0.4×-1.2×1.0×0.9×-1.2×0.4×0.3×Interest coverageInt. cov.
$27M$5M($654M)($155M)($130M)($217M)($269M)($321M)Shareholders’ equityEquity
1.6%1.6%6.3%11.9%5.7%4.8%4.1%3.7%Stock comp / revenueSBC/rev
$3M$7M$38M$7M$55MGoodwill written downGW imp.
Per share
33.6M37.9M39.7M32.0M34.8M39.7MShares out (diluted)Shares
$4.61$6.41$8.01$10.01$9.05$7.27Revenue / shareRev/sh
$-0.56$0.03$-0.10$-2.11$-1.11$-1.07EPS (diluted)EPS
$0.32$1.14$0.64$0.22$0.71$-0.20Owner earnings / shareOE/sh
$0.32$1.14$0.64$0.22$0.71$-0.20Free cash flow / shareFCF/sh
$0.11$0.24$0.19$0.15$0.10$0.06Cap. spending / shareCapex/sh
$-19.47$-4.08$-3.27$-6.77$-7.73$-8.10Book value / shareBVPS

Share counts before 2023 are restated ×1.5 for a stock split, so per-share figures sit on one basis.

Per-share growththe realized rate an owner's share compounded
6-yr5-yr
Revenue / share+18.3%/yr (4-yr)+18.3%/yr (4-yr)
Owner earnings / share+21.9%/yr (4-yr)+21.9%/yr (4-yr)
Capital spending / share−1.3%/yr (4-yr)−1.3%/yr (4-yr)

The year, in the company's words

the filing →

Verbatim from the 10-K's management discussion. Each sentence is shown only because its subject, direction, and stated figures check out against the filed numbers on this page. The words are the company's; the arithmetic is the record's.

  • Revenue-1.7%
    “Total revenue was $314.9 million in the year ended December 31, 2025, compared to $320.3 million in the year ended December 31, 2024, a decrease of $5.5 million, or 2%. The decrease in total revenue was primarily due to lower equipment revenue due to a decrease in equipment installations and lower in merchandise revenue, partially offset by an increase in franchise revenue and franchise marketing fund revenue.”
    ✓ figure matches the filed record
  • Merchandise revenue-12.0%
    “Merchandise revenue was $23.9 million in the year ended December 31, 2025, compared to $27.2 million in the year ended December 31, 2024, a decrease of $3.3 million, or 12%. The decrease in merchandise revenue was primarily due to the impact of divested brands and lower overall demand from studios coupled with change in strategy to outsource our retail merchandise inventory compared to the prior period.”
    ✓ figure matches the filed record

Where the cash went

ReinvestBuybacksDividendsAcquisitionsRetainedBeyond op. cash

Each year's outlays against its operating cash: the mix, and how it drifts. The hatched cap is spending beyond that year's operating cash — financed from the balance sheet or borrowing, not operations.

FY2019FY2025

Net income is the accountant's number; owner earnings is the cash an owner could take out. The walk between them, off the cash-flow statement, and whether the gap is widening or holding.

In fiscal 2025 the business turned a $39M loss into $25M of owner earnings: more cash than the profit line showed, after the non-cash charges and the capital it put back in.

FY2025FY2024FY2023FY2022FY2021
Reported net income($39M)($68M)($4M)$1M($19M)
Depreciation & amortizationnon-cash charge added back+$12M+$18M+$17M+$15M+$10M
Stock-based compensationreal costnon-cash, but a real cost+$13M+$15M+$18M+$29M+$10M
Working capital & othertiming of cash in and out, other non-cash items+$42M+$46M+$2M+$6M+$13M
Cash from operations$28M$12M$33M$52M$14M
Capital expenditurecash put back in to keep running and to grow−$4M−$5M−$7M−$9M−$4M
Owner earnings$25M$7M$25M$43M$11M
Owner-earnings marginowner earnings ÷ revenue8%2%8%18%7%

Owner earnings is the cash an owner could pull out without starving the business: operating cash less the capital it must spend to hold its position . The cash-flow statement also adds stock comp back as non-cash, but it is a real cost paid in shares; counted as the expense it is (less $13M), owner earnings is nearer $12M.

Maintenance capex is estimated as depreciation where a growing business invests above it; free cash flow is the figure the scorecard's free-cash margin reads.

III

Quality & stewardship

Returns, the balance sheet, capital allocation, and pay.

Owner’s Scorecard

FY2025 10-K · source on SEC EDGAR →

Will it survive?

  • Does not cover its interest
    Operating income $20M ÷ interest expense $49M
    What this means

    A full year of operating profit didn't cover the interest bill. This is the zombie zone: the business depends on refinancing, asset sales, or forbearance to service its debt.

  • How heavy is the debt, net of cash? $460M · 23.2× operating profit
    Heavy net debt
    Cash $46M − debt $506M
    What this means

    Netting $46M of cash and short-term investments against $506M of debt leaves $460M owed, about 23.2× a year's operating profit (25.5× on the gross debt, before the cash). Net debt is the leverage figure that matters: the cash is already set against the debt. Strategic or illiquid investments aren't counted here.

  • Not enough data
    What this means

    The filing data didn't include the inputs for this check.

Is it a good business?

  • Not enough data
    Industry peers: median -6%
    What this means

    The filing data didn't include the inputs for this check.

  • Solid through the cycle
    7-yr median margin, range -4%–18%; latest $25M = operating cash $28M − maintenance capex $4M
    Industry peers: median 1%
    What this means

    What an owner could take out without starving the business: operating cash less the maintenance capital it must spend to hold its position — Buffett's owner earnings. That's 8% of revenue this year, a 7% median across 7 years. Treating stock comp as the real expense it is (less $13M of SBC) leaves $12M.

  • Loss, but cash-generative
    Net income ($39M) · cash from operations $28M
    What this means

    The company reported a net loss, so a conversion ratio isn't meaningful. What matters then is whether operations still threw off cash, here, they did.

How is the cash used?

  • Reinvests most of it
    Dividends + buybacks $0 ÷ Owner Earnings $25M — this fiscal year
    What this means

    Of $25M Owner Earnings, $0 (0%) went back to shareholders, $0 dividends, $0 buybacks. Returning most of it is the mark of a mature business with little left to reinvest at a high return; reinvesting most could mean a long runway, or empire-building. The split doesn't say which; the return earned on it (see ROIC) does. This year's proportion is 0%; across the record (2019–2025) it is 49%, the capital-allocation section below.

  • Investing or harvesting? 0.30×
    Harvesting
    Capex $4M ÷ depreciation & amortization as filed $12M
    What this means

    Descriptive, not a grade. Above ~1× means investing faster than assets wear out (growth, or, sustained for years, today's earnings carrying less depreciation than tomorrow's will). Below means spending less than it's wearing out (efficiency, or a melting asset base). The ratio won't tell you which; the filings will.

The promise and the pay packet

  • Is the buyback buying ownership, or mopping up? 4.1%
    Stock pay, share count unread
    Stock compensation $13M (fiscal 2025), 4.1% of revenue · no repurchases · the share count is not comparable across these years (a split or a first listing sits in the record), so the drift is withheld
    What this means

    Stock handed to employees is a real cost paid in the owner's own currency: it is charged against profit, but the shares it creates are permanent. Many companies repurchase stock at the same time, which looks like a return of capital and often is not — if the count barely moves, the cash merely cancelled the pay packet and bought the owner nothing. The three states worth telling apart are a count genuinely shrinking, a count standing still despite large repurchases, and a count rising because the issuance was never offset at all.

Graham’s defensive tests · 0 of 4 met

Graham’s numerical criteria for the defensive investor (The Intelligent Investor, ch. 14), run on the filings. A floor of safety, not a buy signal; many fine modern businesses fail his strictest liquidity rules by design.

  • Adequate size Miss
    Revenue ≥ $2B · $315M
    What this means

    Big enough to weather a storm. Graham's 1972 floor was ~$100M of sales (≈ $700M today); we use a $2B revenue line as a conservative modern stand-in.

  • Strong liquidity Miss
    Current ratio ≥ 2× · 0.82×
    What this means

    Current assets at least twice current liabilities, near-term bills covered without touching the business. Strict by design: many cash-rich modern firms run leaner and miss it, holding their cushion in longer-dated securities.

  • Conservative debt Miss
    Debt ≤ working capital · $506M vs ($21M) WC
    What this means

    Graham's rule that borrowings not exceed net current assets. Capital-heavy and buyback-heavy firms routinely fail it, read it next to interest coverage, not alone.

  • Earnings stability Miss
    A profit every year (7-yr record) · 6 loss years
    What this means

    Graham wanted earnings in each of the past ten years, the stability a defensive owner leans on.

  • Dividend record
    Uninterrupted dividends · no dividend line tagged in the data
    What this means

    An unbroken dividend was Graham's mark of durability. This record carries no dividends-paid line in any year — common for partnerships, whose distributions file under tags the chain doesn't read — so the criterion is withheld rather than judged on silence.

  • Earnings growth
    Earnings +33% over the record ·
    What this means

    Earnings were negative early in the record, a growth rate isn't meaningful.

  • Moderate price
    P/E ≤ 15 and P/E × P/B ≤ 22.5 · decided by the price
    What this means

    Graham's valuation gate, the wall he kept between a sound business and a sound investment. Three-year average earnings are $-0.93/share (latest year $-0.97), the averaged base the calculator's gate runs on, and book value is $-6.78/share. Enter a price in “What the price implies” just below for the P/E, P/B, and whether it clears. But this is the rule Buffett outgrew: there's no hard P/E law, and a wonderful business can deserve a far richer multiple if the thesis holds, treat it as the bargain-hunter's floor, not a verdict on the price.

Durability & moat, 2019–2025

Whether the record’s returns held, and what the capital reinvested earned.

  • Profitable years 1 of 7
    What this means

    Lost money in 6 year(s), look at what happened there before trusting the average.

  • Return on capital ≥ 15% 1 of 4 yrs
    What this means

    A moat shows up as a high return on invested capital that holds year after year, not one good vintage.

  • Operating margin −10% → 0% (3-yr avg ends)
    What this means

    Through the cycle the operating margin widened — about −10% early to 0% lately, median 5% — pricing power intact or improving.

  • Reinvestment, incremental ROIC returns capital
    What this means

    The capital base barely grew: this business returns cash through dividends and buybacks rather than reinvesting. Judge it on the cash returned, not on compounding.

  • Worst year 2021 · −19.9% op. margin
    What this means

    Operations went underwater in 2021, understand why before trusting the good years.

  • Share count +7.6%/yr
    What this means

    The share count is rising, dilution works against you on a per-share basis.

All figures as filed; the source filing is linked above.

Current Position

as of the latest quarter, Jun 30, 2026

Can the business pay what it owes this year, off the freshest balance sheet: the quality of the assets, the debt actually coming due, and what a low ratio means here.

Current assets$69M
  • Cash & short-term investments$25M
  • Receivables$17M
  • Inventory$3M
  • Other current assets$24M
Current liabilities$93M
  • Debt due within a year$5M
  • Accounts payable$16M
  • Other current liabilities$72M
Current ratio0.75×all current assets ÷ what's due · Graham looked for 2×
Quick ratio0.71×stricter: inventory excluded
Cash ratio0.27×strictest: cash alone against what's due
Working capital($24M)the cushion left after near-term bills
Debt due this year vs. cash$5M due · $25M cash covered by cash on hand, no refinancing forced · both figures from the Jun 30, 2026 balance sheet
Cash runway3.1 yrsthe business is consuming cash; this is how long the cash on hand lasts at that rate
Revenue, latest quarter vs. a year ago−13.4%the freshest read on whether the business is still growing
Current ratio, recent quarters1.0× → 0.7×
Deeper floors
Tangible book value($514M)equity stripped of goodwill & intangibles
Net current asset value($617M)Graham's net-net: current assets less all liabilities
Debt incl. operating leases$520M$15M of it operating leases
Deferred revenue$82Mcustomer cash collected before delivery; operating float

From the company's latest filing.

How the cash was used, 2019–2025

Over the record, the business generated $140M of operating cash; how management split it reads as a balanced allocator, splitting cash between the business, owners, and the balance sheet.

  • Reinvested$37M · 27%
  • Buybacks$50M · 36%
  • Retained (debt / cash)$52M · 37%
  • Returned to owners$50M

    49% of the owner earnings the business produced over the span, $0 as dividends and $50M as buybacks.

  • Average price paid for buybacks

    Buybacks ran $50M over the span, but the filings don't tag the share count needed to deduce the average price paid.

  • Net change in share count18.1%

    The diluted count rose from 34M to 40M: issuance (stock pay, deals) outran any buybacks, so owners were diluted on net.

  • Dividend record

    No dividend line was reported in the filing data over the span; the record here neither confirms nor rules out a payout.

Buybacks are gross of stock issued to staff; the share-count line above is the net of that, the figure that decides whether owners gained. The average price paid blends a year of purchases (and any accelerated repurchase), so it is close, not exact. The record of where the cash went and on what terms.

Acquisitions & goodwill

from the balance sheet & the 7-year cash-flow record

Goodwill grows only when a company acquires and falls only when it concedes it overpaid. The size of that bet, the cash put into buying rather than building, and how much has already been written off.

Goodwill & intangibles$194M56% of all assets; the premium carried on the balance sheet for businesses acquired
Against book equitygoodwill is this share of book equity; the rest is the company’s own retained and paid-in capital
Cash spent acquiring$56Mover 7 years since fiscal 2019 buying other businesses, against $37M of capital spent building over the 7-year record

$55M written down across 4 years (2022, 2023, 2024, 2025): goodwill the company has already conceded it overpaid for, charged against earnings. That is roughly 99% of the cash it put into acquisitions over the span. A write-down costs no cash (the cash went out when the deal was signed), but it is management marking its own past judgment to market.

Beside that spending sits $59M of cumulative amortization of acquired intangibles charged against earnings since fiscal 2019 — the purchase price of past deals, expensed over time.

Goodwill, acquired intangibles and equity from the latest balance sheet; acquisition spend and amortization summed across the company's full tagged history, write-downs across the 7-year record, from the company's own filings.

Management, ownership & pay

read the proxy →

From the proxy: how much of the business the people running it own, and how they are paid.

  • Insider ownership14%

    The stake all directors and executive officers hold together, per the 2026 proxy: skin in the game, the first thing Munger reads.

  • Stock-based compensation$13M

    The slice of the business handed to employees in shares in fiscal 2025, 4.1% of revenue, equal to 65.0% of operating profit. Buffett's oldest accounting fight: this is compensation, compensation is an expense, real whether or not the headline earnings admit it. One trap: the cash-flow statement adds SBC back, so the operating cash, and the owner earnings drawn from it, are flattered by exactly this amount; counted as the cost it is, what an owner keeps is lower.

What an owner would ask, FY2025

read the 10-K →
  • Which reported numbers are a judgment call?
    Management names Acquisitions, Stock compensation, Contingencies as critical estimates

    each rests partly on management's judgment; the filing's note sets out the assumptionsverify →

The questions the record and the charts do not answer on their own; each carries the figure and the place to look.

Peers, Casinos & Gaming

The same industry, side by side on owner economics. Each column names the period it is read over, and a median resting on fewer than three years carries that count beside it; the group median at the foot is the line to read each figure against.

CompanyRevenuelatest FY, USDGross marginmedian over the recordOp. marginmedian over the recordROICmedian over the recordOwner earn. marginmedian over the record
RSIRush Street Interactive Inc.$1.1B32%-19.3%-1%
GENIGenius Sports Limited$669M22%-22.6%-27%3%
PRSUPursuit Attractions and Hospitality Inc.$452M91%6.3%4%4%
XPOFXponential Fitness Inc.$315M81%1y5.5%-53%2y7%
CDROCodere Online Luxembourg S.A.$234M72%-23.0%-5%
GAMBGambling.com Group Limited$165M93%20.0%23%24%
SEGSeaport Entertainment Group Inc.$130M-91.7%-18%
NIPGNIP Group Inc.$85M6%-17.5%-6%1y-16%
Group median72%-18.4%-12%3%
IV

The price

What a price has to assume.

What the price implies

reverse-DCF

Type today's close and see the owner-earnings growth you'd have to believe to justify it, beside what Xponential Fitness Inc. has delivered.

Xponential Fitness Inc.’s latest year shows negative owner earnings, a cyclical trough. So the tool opens on the through-cycle base, the cash it would earn at rest; clear the toggle below to read the latest year exactly as reported.

$

Through the cycle, Xponential Fitness Inc. earns about $22M on its 7.0% median owner-earnings margin. This year’s 7.9% margin runs in line with that. Normalize, below, values the price on that through-cycle figure rather than the latest year.

Base

The assumptions

9.0% = the 4.65% 10-year Treasury (Aug 19, 2026) + 4.35 points of equity premium. The rate you require is yours to set.

Enter a price above to run it.

Implied by the price
Owner-earnings growth · ’21→’25−12%/yr
Owner-earnings growth · since FY2021+23%/yr
Owner-earnings yield
P/E (3-yr earnings ’23–’25)
P/B
Graham’s price gate

Graham capped the multiple at 15×; Buffett and Munger let that rule go: a wonderful business can deserve 50× if the thesis holds. The gate marks the bargain-hunter's floor.

Against a high-grade bond: Graham’s yardstick bond yield%

Prefilled with the 10-year Treasury (4.65%, as of Aug 19, 2026). Edit it for today’s exact figure, or a AAA corporate yield.

Graham measured a stock against the bond you could own instead, the heart of his margin of safety. Enter a price above to weigh the owner-earnings yield against this bond.

Owner earnings ($8M) on 40M shares outstanding (a weighted basic average, the only count this filer tags); net debt $480M. The base opens on the through-cycle figure (the latest year sits off the record’s own median, and Graham’s averaging cuts both ways); clear Normalize to use the year as filed. Net of stock comp treats option pay as the expense it is. The dials set the multiple a growth belief justifies; the price, and every dollar on this page, is yours.

Cite: Owner Scorecard, "Xponential Fitness Inc. (XPOF), the owner's record," https://ownerscorecard.com/c/XPOF, data as of 2026-08-17.

Manual order: ← XPO its page in the Manual XRAY →

Industry order: ← STUB the Casinos & Gaming chapter