Owner Scorecard


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SONO, Sonos Inc.

Household Durables capital-intensive

Sonos is a leading audio company dedicated to elevating life through sound.

Since pioneering multi-room wireless audio in 2005, Sonos has built a system that unites every dimension of sound - music, movies, stories and conversations - into one connected platform.

The portfolio includes home theater speakers, components, plug-in and portable speakers, and headphones that compound in value with every room and device its customers add.

Latest annual: FY2025 10-K
SONO · Sonos Inc.
I

The business

What it sells, where the money comes from, the kind of company it is.

Revenue · FY2025
$1.4B
−4.9% YoY · 2% 5-yr CAGR
Vital signs · TTM, with 5-yr average
Revenue $1.5B 5-yr avg $1.6B
Gross margin 47% 5-yr avg 45%
Operating margin 4.4% 5-yr avg 1.2%
ROIC 27% 5-yr avg −2%
Owner-earnings margin 8% 5-yr avg 6%
Free cash flow margin 8% 5-yr avg 5%

Next report By 11/25 · the annual report (10-K) for the fiscal year ended late September · due within 60 days of period end · has filed ~48 days after · the wire records it on arrival

The business in brief

read the 10-K →

What this business is and what moves its needle, from its own SEC filings.

What it is
Revenue is Sonos speakers (78%), Sonos system products (17%) and Partner products and other revenue (5%).
What moves the needle
Operating margin has run around −1.4% through the cycle on a 44% gross margin, the operating line in the red even at its best — so the lever is whether the spending below the gross line can come down enough to clear a profit: revenue growth against the cost curve, and the cash runway until it does. Inventory runs near 14% of sales, so how fast it turns back into cash — and the risk of writing it down when demand softens — sits alongside the margin. On its own account, the filing leans hardest on pricing power & competition, set against the numbers in what the filing emphasizes, below.
Is it a good business?
Return on capital has rarely cleared the cost of capital (median −15%, above 15% in 1 of 5 years). The steadier read is owner earnings: roughly 5% of revenue reaches owners as cash, though it swings. This is price-taker territory, where the balance sheet and the cycle matter more than any multiple; the rest is in the 10-K.

Every line is arithmetic on the company's filings, shown in full in the sections below.

Where the money comes from

read the 10-K →

Sonos speakers is 78% of revenue, with Sonos system products the other meaningful line at 17%.

Revenue by product line, FY2025
  • Sonos speakers78%$1.1B
  • Sonos system products17%$249M
  • Partner products and other revenue5%$72M

From the segment footnote of the company's own 10-K. Shares are of total revenue; the profit bar shows each segment's share of segment operating profit, before unallocated corporate costs.

II

The record

Ten years of arithmetic, read across the cycle.

The record, 2016–2025

realized figures from each filing · older years to the left
2016’162017’172018’182019’192020’202021’212022’222023’232024’242025’25TTMTTMJun 2026
Income statement
$901M$993M$1.1B$1.3B$1.3B$1.7B$1.8B$1.7B$1.5B$1.4B$1.5BRevenueRevenue
$403M$456M$489M$527M$572M$810M$796M$716M$689M$631M$693MGross profitGross prof.
45%46%43%42%43%47%45%43%45%44%47%Gross marginGross mgn
36%35%31%28%29%25%26%26%29%28%25%SG&A / revenueSG&A/rev
12%13%12%14%16%13%15%18%20%19%17%R&D / revenueR&D/rev
($31M)($16M)($9M)$6M($27M)$155M$90M($21M)($48M)($50M)$66MOperating incomeOp. inc.
−3.4%−1.6%−0.8%0.5%−2.1%9.0%5.1%−1.2%−3.2%−3.5%4.4%Operating marginOp. mgn
($36M)($17M)($15M)($1M)($20M)$157M$69M$4M($27M)($50M)Pretax incomePretax
($38M)($14M)($16M)($5M)($20M)$159M$67M($10M)($38M)($61M)$57MNet incomeNet inc.
-1%2%20%Effective tax rateTax rate
Cash flow & returns
$43M$64M$31M$121M$162M$253M($28M)$100M$190M$137M$147MOperating cash flowOp. cash
$39M$36M$36M$34M$39M$49M$52M$62M$51MDepreciation & amortizationD&A
$56M$42M($32M)$42M$88M($1M)($210M)($15M)$91M$54M($24M)Working capital & otherWC & other
$53M$34M$36M$23M$33M$46M$46M$50M$55M$29M$22MCapexCapex
5.8%3.4%3.1%1.8%2.5%2.7%2.6%3.0%3.6%2.0%1.5%Capex / revenueCapex/rev
($9M)$30M($5M)$97M$129M$219M($74M)$50M$135M$108M$125MOwner earningsOwner earn.
−1.0%3.1%−0.5%7.7%9.7%12.8%−4.3%3.0%8.9%7.5%8.4%Owner earnings marginOE mgn
($9M)$30M($5M)$97M$129M$208M($74M)$50M$135M$108M$125MFree cash flowFCF
−1.0%3.1%−0.5%7.7%9.7%12.1%−4.3%3.0%8.9%7.5%8.4%Free cash flow marginFCF mgn
$0$0$36M$0$126M$0$0$0AcquisitionsAcquis.
$145K$10M$911K$2M$50M$50M$150M$100M$129M$81MBuybacksBuybacks
($53M)($34M)($36M)($23M)($69M)($46M)($173M)($50M)($105M)($30M)Investing cash flowInv. cash
$8M$24M$94M$22M($27M)$25M($150M)($109M)($137M)($102M)Financing cash flowFin. cash
($182K)$1M$1M($2M)$3M$148K($14M)$4M$2M($71K)Exchange-rate effectFX
($1M)$56M$90M$118M$68M$233M($365M)($55M)($50M)$5MChange in cashΔ cash
-26%31%-3%-15%-22%27%ROICROIC
-52656%-7%-2%-7%28%12%-2%-9%-17%14%Return on equityROE
n/m−7%−2%−7%28%12%−2%−9%−17%14%Retained to equityRetained/eq
Balance sheet
$75M$131M$221M$339M$407M$640M$275M$220M$170M$175M$207MCash & investmentsCash+inv
$45M$47M$73M$103M$55M$101M$101M$68M$45M$66M$117MReceivablesReceiv.
$54M$114M$193M$220M$181M$185M$454M$347M$232M$171M$158MInventoryInvent.
$114M$195M$252M$250M$215M$336M$188M$195M$184M$180MAccounts payablePayables
$99M$47M$71M$71M($15M)$71M$220M$226M$81M$53M$95MOperating working capitalOper. WC
$301M$498M$679M$660M$958M$867M$660M$551M$504M$592MCurrent assetsCur. assets
$223M$296M$402M$393M$476M$536M$354M$366M$352M$367MCurrent liabilitiesCur. liab.
1.4×1.7×1.7×1.7×2.0×1.6×1.9×1.5×1.4×1.6×Current ratioCurr. ratio
$95M$85M$78M$61M$71M$86M$87M$102M$72MNet PP&ENet PP&E
$1M$1M$16M$16M$77M$80M$83M$83M$83MGoodwillGoodwill
$400M$587M$762M$816M$1.1B$1.2B$1.0B$916M$823M$882MTotal assetsAssets
$40M$40M$33M$25M$0Total debtDebt
($91M)($181M)($305M)($382M)($640M)Net debt / (cash)Net debt
-3.6×-1.7×2.3×-18.3×261.8×162.2×-28.0×-108.9×-108.5×143.7×Interest coverageInt. cov.
$310M$379M$481M$518M$570M$628M$484M$488M$468MTotal liabilitiesTotal liab.
$90M$90M$0$0Redeemable interestsRedeemable
($29M)$27K$208M$281M$298M$569M$561M$519M$429M$355M$404MShareholders’ equityEquity
2.9%3.7%3.4%3.7%4.3%3.6%4.3%4.6%5.6%5.7%4.2%Stock comp / revenueSBC/rev
Per share
53.9M56.3M65.7M104M110M140M138M128M123M121M123MShares out (diluted)Shares
$16.73$17.62$17.30$12.15$12.08$12.24$12.72$12.96$12.32$11.95$12.14Revenue / shareRev/sh
$-0.71$-0.25$-0.24$-0.05$-0.18$1.13$0.49$-0.08$-0.31$-0.51$0.46EPS (diluted)EPS
$-0.17$0.54$-0.08$0.94$1.17$1.56$-0.54$0.39$1.09$0.90$1.02Owner earnings / shareOE/sh
$-0.17$0.54$-0.08$0.94$1.17$1.48$-0.54$0.39$1.09$0.90$1.02Free cash flow / shareFCF/sh
$0.97$0.60$0.54$0.22$0.30$0.32$0.34$0.39$0.45$0.24$0.18Cap. spending / shareCapex/sh
$-0.53$0.00$3.17$2.71$2.71$4.06$4.07$4.06$3.48$2.94$3.29Book value / shareBVPS

The diluted share count moved ×1.58 into 2019 — shares issued, not a split the totals corroborate — and the per-share figures carry the counts as filed.

Per-share growththe realized rate an owner's share compounded
9-yr5-yr
Revenue / share−3.7%/yr−0.2%/yr
Owner earnings / share−5.3%/yr
Capital spending / share−14.5%/yr−4.6%/yr
Book value / share+1.6%/yr

The year, in the company's words

the filing →

Verbatim from the 10-K's management discussion. Each sentence is shown only because its subject, direction, and stated figures check out against the filed numbers on this page. The words are the company's; the arithmetic is the record's.

  • Revenue-4.9%
    “Total revenue decreased $74.8 million, or 4.9% for fiscal 2025 compared to fiscal 2024, driven by challenges resulting from our app rollout in May 2024 and softer demand due to market conditions, partially offset by the introduction of Arc Ultra in October 2024.”
    ✓ figure matches the filed record

Where the cash went

ReinvestBuybacksDividendsAcquisitionsRetainedBeyond op. cash

Each year's outlays against its operating cash: the mix, and how it drifts. The hatched cap is spending beyond that year's operating cash — financed from the balance sheet or borrowing, not operations.

FY2016FY2025

Net income is the accountant's number; owner earnings is the cash an owner could take out. The walk between them, off the cash-flow statement, and whether the gap is widening or holding.

In fiscal 2025 the business turned a $61M loss into $108M of owner earnings: more cash than the profit line showed, after the non-cash charges and the capital it put back in.

FY2025FY2024FY2023FY2022FY2021
Reported net income($61M)($38M)($10M)$67M$159M
Depreciation & amortizationnon-cash charge added back+$62M+$52M+$49M+$39M+$34M
Stock-based compensationreal costnon-cash, but a real cost+$82M+$84M+$77M+$76M+$62M
Working capital & othertiming of cash in and out, other non-cash items+$54M+$91M−$15M−$210M−$1M
Cash from operations$137M$190M$100M($28M)$253M
Maintenance capital expenditurethe spending needed just to hold position and volume−$29M−$55M−$50M−$46M−$34M
Owner earnings$108M$135M$50M($74M)$219M
Growth capital expenditurediscretionary; spent to get bigger, not to stand still−$12M
Free cash flow$108M$135M$50M($74M)$208M
Owner-earnings marginowner earnings ÷ revenue7%9%3%-4%13%

Owner earnings is the cash an owner could pull out without starving the business: operating cash less the capital it must spend to hold its position . The cash-flow statement also adds stock comp back as non-cash, but it is a real cost paid in shares; counted as the expense it is (less $82M), owner earnings is nearer $27M.

Maintenance capex is estimated as depreciation where a growing business invests above it; free cash flow is the figure the scorecard's free-cash margin reads.

III

Quality & stewardship

Returns, the balance sheet, capital allocation, and pay.

Owner’s Scorecard

FY2025 10-K · source on SEC EDGAR →

Will it survive?

  • Does not cover its interest
    Operating income ($50M) ÷ interest expense $465K
    What this means

    A full year of operating profit didn't cover the interest bill. This is the zombie zone: the business depends on refinancing, asset sales, or forbearance to service its debt.

  • Net cash, debt-free
    Cash $175M − debt $0
    What this means

    Cash and short-term investments exceed every dollar of debt by $175M, on net the company owes nothing, and can act from strength when others can't. Net debt is the leverage figure that matters: the cash is already set against the debt. Strategic or illiquid investments aren't counted here.

  • Tight
    DSO 17 + DIO 77 − DPO 83 days
    What this means

    Days cash is tied up between paying suppliers and collecting from customers. Lower is better; a long cycle means growth itself eats cash.

Is it a good business?

  • Below average through the cycle
    5-yr median, range -26%–31%; -22% latest = NOPAT ($40M) ÷ invested capital $181M
    Industry peers: median 13%
    What this means

    The rate the business earns on the money tied up in it, Buffett's north star, because over time a stock tracks the ROIC beneath it. Above ~15% sustained hints at a moat; a return below the cost of capital (~8%) erodes value as a business grows rather than building it — the test Buffett weighs most. The headline is the median of the last 5 years (it ran -22% most recently), so one peak or trough year doesn't set the verdict. Asset-light businesses (R&D expensed, little capital) read artificially high, pair this with Owner Earnings.

  • Solid through the cycle
    10-yr median margin, range -4%–13%; latest $108M = operating cash $137M − maintenance capex $29M
    Industry peers: median 7%
    What this means

    What an owner could take out without starving the business: operating cash less the maintenance capital it must spend to hold its position — Buffett's owner earnings. That's 7% of revenue this year, a 5% median across 10 years. Treating stock comp as the real expense it is (less $82M of SBC) leaves $27M.

  • Loss, but cash-generative
    Net income ($61M) · cash from operations $137M

    In the filing’s words And the filing leans heavily on adjusted, non-GAAP earnings — steering you off the GAAP figure just where the cash is not backing it. Read the reconciliation in the notes before taking the adjusted number.

    What this means

    The company reported a net loss, so a conversion ratio isn't meaningful. What matters then is whether operations still threw off cash, here, they did.

How is the cash used?

  • Returns about half
    Dividends + buybacks $81M ÷ Owner Earnings $108M — this fiscal year
    What this means

    Of $108M Owner Earnings, $81M (75%) went back to shareholders, $0 dividends, $81M buybacks. But the buybacks barely exceed stock issued to employees ($82M SBC), net of dilution, little was truly returned. Returning most of it is the mark of a mature business with little left to reinvest at a high return; reinvesting most could mean a long runway, or empire-building. The split doesn't say which; the return earned on it (see ROIC) does. This year's proportion is 75%; across the record (2016–2025) it is 84%, the capital-allocation section below.

  • Investing or harvesting? 0.46×
    Harvesting
    Capex $29M ÷ depreciation & amortization as filed $62M
    What this means

    Descriptive, not a grade. Above ~1× means investing faster than assets wear out (growth, or, sustained for years, today's earnings carrying less depreciation than tomorrow's will). Below means spending less than it's wearing out (efficiency, or a melting asset base). The ratio won't tell you which; the filings will.

The promise and the pay packet

  • Modest selling cost
    Selling and marketing $281M ÷ revenue $1.4B
    What this means

    Sales and marketing as a share of revenue, kept apart from administrative overhead because it answers a different question: how much a business must spend to win the next customer. A company whose product pulls customers in spends little here and keeps the difference; one that must buy its growth is running to stand still, and the spending has to keep rising for revenue to keep rising. Read it beside the growth rate, not alone.

  • Is the buyback buying ownership, or mopping up? 5.7%
    The count is genuinely shrinking
    Stock compensation $82M (fiscal 2025), 5.7% of revenue · repurchases $81M · diluted shares -12.3% since 2022
    What this means

    Stock handed to employees is a real cost paid in the owner's own currency: it is charged against profit, but the shares it creates are permanent. Many companies repurchase stock at the same time, which looks like a return of capital and often is not — if the count barely moves, the cash merely cancelled the pay packet and bought the owner nothing. The three states worth telling apart are a count genuinely shrinking, a count standing still despite large repurchases, and a count rising because the issuance was never offset at all.

Graham’s defensive tests · 1 of 4 met

Graham’s numerical criteria for the defensive investor (The Intelligent Investor, ch. 14), run on the filings. A floor of safety, not a buy signal; many fine modern businesses fail his strictest liquidity rules by design.

  • Adequate size Near
    Revenue ≥ $2B · $1.4B
    What this means

    Big enough to weather a storm. Graham's 1972 floor was ~$100M of sales (≈ $700M today); we use a $2B revenue line as a conservative modern stand-in.

  • Strong liquidity Miss
    Current ratio ≥ 2× · 1.43×
    What this means

    Current assets at least twice current liabilities, near-term bills covered without touching the business. Strict by design: many cash-rich modern firms run leaner and miss it, holding their cushion in longer-dated securities.

  • Conservative debt Pass
    Debt ≤ working capital · $0 vs $152M WC
    What this means

    Graham's rule that borrowings not exceed net current assets. Capital-heavy and buyback-heavy firms routinely fail it, read it next to interest coverage, not alone.

  • Earnings stability Miss
    A profit every year (10-yr record) · 8 loss years
    What this means

    Graham wanted earnings in each of the past ten years, the stability a defensive owner leans on.

  • Dividend record
    Uninterrupted dividends · no dividend line tagged in the data
    What this means

    An unbroken dividend was Graham's mark of durability. This record carries no dividends-paid line in any year — common for partnerships, whose distributions file under tags the chain doesn't read — so the criterion is withheld rather than judged on silence.

  • Earnings growth
    Earnings +33% over the record ·
    What this means

    Earnings were negative early in the record, a growth rate isn't meaningful.

  • Moderate price
    P/E ≤ 15 and P/E × P/B ≤ 22.5 · decided by the price
    What this means

    Graham's valuation gate, the wall he kept between a sound business and a sound investment. Three-year average earnings are $-0.31/share (latest year $-0.52), the averaged base the calculator's gate runs on, and book value is $3.00/share. Enter a price in “What the price implies” just below for the P/E, P/B, and whether it clears. But this is the rule Buffett outgrew: there's no hard P/E law, and a wonderful business can deserve a far richer multiple if the thesis holds, treat it as the bargain-hunter's floor, not a verdict on the price.

Durability & moat, 2016–2025

Whether the record’s returns held, and what the capital reinvested earned.

  • Profitable years 2 of 10
    What this means

    Lost money in 8 year(s), look at what happened there before trusting the average.

  • Operating margin −2% → −3% (3-yr avg ends)
    What this means

    Through the cycle the operating margin held roughly steady — about −2% early, −3% lately, median −2%.

  • Reinvestment, incremental ROIC returns capital
    What this means

    The capital base barely grew: this business returns cash through dividends and buybacks rather than reinvesting. Judge it on the cash returned, not on compounding.

  • Owner earnings growth +31%/yr
    What this means

    Owner earnings grew about 31% a year over the record.

  • Worst year 2025 · −3.5% op. margin
    What this means

    Operations went underwater in 2025, understand why before trusting the good years.

All figures as filed; the source filing is linked above.

Current Position

as of the latest quarter, Jun 27, 2026

Can the business pay what it owes this year, off the freshest balance sheet: the quality of the assets, the debt actually coming due, and what a low ratio means here.

Current assets$592M
  • Cash & short-term investments$207M
  • Receivables$117M
  • Inventory$158M
  • Other current assets$110M
Current liabilities$367M
  • Accounts payable$180M
  • Other current liabilities$187M
Current ratio1.61×all current assets ÷ what's due · Graham looked for 2×
Quick ratio1.18×stricter: inventory excluded
Cash ratio0.56×strictest: cash alone against what's due
Working capital$225Mthe cushion left after near-term bills
Revenue, latest quarter vs. a year ago+8.8%the freshest read on whether the business is still growing
Current ratio, recent quarters1.5× → 1.6×
Deeper floors
Tangible book value$256Mequity stripped of goodwill & intangibles
Net current asset value$114MGraham's net-net: current assets less all liabilities
Debt incl. operating leases$57M$57M of it operating leases
Deferred revenue$81Mcustomer cash collected before delivery; operating float

From the company's latest filing.

How the cash was used, 2016–2025

Over the record, the business generated $1.1B of operating cash; how management split it reads as a balanced allocator, splitting cash between the business, owners, and the balance sheet.

  • Reinvested$404M · 38%
  • Buybacks$574M · 53%
  • Retained (debt / cash)$95M · 9%
  • Returned to owners$574M

    84% of the owner earnings the business produced over the span, $0 as dividends and $574M as buybacks.

  • Average price paid for buybacks$18.35

    Across the years where the filing reports a share count, 26M shares were bought for $479M, about $18.35 each. Year to year the price paid ranged from $13.20 (2020) to $35.88 (2021); its heaviest year, 2022, paid $22.82 ($150M).

  • Net change in share count127.9%

    The diluted count rose from 54M to 123M: issuance (stock pay, deals) outran any buybacks, so owners were diluted on net.

  • Dividend record

    No dividend line was reported in the filing data over the span; the record here neither confirms nor rules out a payout.

Buybacks are gross of stock issued to staff; the share-count line above is the net of that, the figure that decides whether owners gained. The average price paid blends a year of purchases (and any accelerated repurchase), so it is close, not exact. The record of where the cash went and on what terms.

Acquisitions & goodwill

from the balance sheet & the 10-year cash-flow record

Goodwill grows only when a company acquires and falls only when it concedes it overpaid. The size of that bet, the cash put into buying rather than building, and how much has already been written off.

Goodwill & intangibles$158M19% of all assets; the premium carried on the balance sheet for businesses acquired
Against book equity23%goodwill is this share of book equity; the rest is the company’s own retained and paid-in capital
Cash spent acquiring$163Mover 7 years since fiscal 2018 buying other businesses, against $404M of capital spent building over the 10-year record

None written down over the record; the goodwill is still carried at full cost. That is the deals holding their value on the books so far; whether they keep doing so is the test an owner watches, since the write-down, when it comes, is the admission the price was too high.

Beside that spending sits $13M of cumulative amortization of acquired intangibles charged against earnings since fiscal 2022 — the purchase price of past deals, expensed over time.

Goodwill, acquired intangibles and equity from the latest balance sheet; acquisition spend and amortization summed across the company's full tagged history, write-downs across the 10-year record, from the company's own filings.

Management, ownership & pay

read the proxy →

From the proxy: how much of the business the people running it own, and how they are paid, beside what the business earned for its owners in the same years.

Fiscal yearPay, as filed“Actually paid”Owner earnings
2021$5.5M$32.3M$219M
2022$8.4M−$13.5M($74M)
2023$5.2M$4.7M$50M
2024$5.8M$3.7M$135M
2025$8.3M$9.2M$108M
2025$8.6M$4.1M$108M

Both pay figures are the company’s own, from the pay-versus-performance table its proxy statement files. “As filed” is the Summary Compensation Table total: salary, bonus, and equity awards at their value on the day of grant. “Actually paid” is the SEC’s prescribed recalculation, which re-marks those equity awards to what they became as they vested; it can swing far above or below the filed figure in either direction, and negative years occur. Owner earnings are the whole business's, from the record above, for the same fiscal years.

  • Insider ownership1.3%

    The stake all directors and executive officers hold together, per the 2026 proxy: skin in the game, the first thing Munger reads.

  • CEO pay ratio37:1

    What the chief earns for every dollar the median employee makes, per the 2026 proxy. A high ratio alone settles nothing; some businesses are genuinely top-heavy in scarce skill. A runaway figure is where Buffett starts asking whether the board is doing its job.

  • Stock-based compensation$82M

    The slice of the business handed to employees in shares in fiscal 2025, 5.7% of revenue. Buffett's oldest accounting fight: this is compensation, compensation is an expense, real whether or not the headline earnings admit it. One trap: the cash-flow statement adds SBC back, so the operating cash, and the owner earnings drawn from it, are flattered by exactly this amount; counted as the cost it is, what an owner keeps is lower.

What an owner would ask, FY2025

read the 10-K →
  • Which reported numbers are a judgment call?
    Management names Revenue recognition, Income taxes, Inventory as critical estimates

    each rests partly on management's judgment; the filing's note sets out the assumptionsverify →

The questions the record and the charts do not answer on their own; each carries the figure and the place to look.

Peers, Household Durables

The same industry, side by side on owner economics. Each column names the period it is read over, and a median resting on fewer than three years carries that count beside it; the group median at the foot is the line to read each figure against.

CompanyRevenuelatest FY, USDGross marginmedian over the recordOp. marginmedian over the recordROICmedian over the recordOwner earn. marginmedian over the record
SNSharkNinja Inc.$6.4B48%11.7%21%6%
LEGLeggett & Platt Incorporated$4.1B21%10.0%13%7%
LZBLa-Z-Boy Incorporated$2.1B42%7.7%18%7%
HELEHelen of Troy$1.8B43%11.8%11%12%
SONOSonos Inc.$1.4B44%-1.4%-15%5%
TILEInterface Inc.$1.4B37%8.9%12%7%
ETDEthan Allen Interiors Inc.$615M57%10.7%13%7%
VIOTViomi Technology Co. Ltd$360M26%6.0%4y11%4y5%
Group median42%9.5%12%7%
IV

The price

What a price has to assume.

What the price implies

reverse-DCF

Type today's close and see the owner-earnings growth you'd have to believe to justify it, beside what Sonos Inc. has delivered.

Sonos Inc.’s latest year runs above its own through-cycle margin — the reported figure may flatter a peak. So the tool opens on the through-cycle base, Graham’s averaging cutting both ways; clear the toggle below to read the latest year exactly as reported.

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Through the cycle, Sonos Inc. earns about $76M on its 5.3% median owner-earnings margin. This year’s 7.5% margin runs above that; the reported figure may flatter a peak you'd be paying on. Normalize, below, values the price on that through-cycle figure rather than the latest year. It comes pre-checked here for that reason, the same rule that already normalizes a trough; clear it to price the year as filed.

Base

The assumptions

9.0% = the 4.71% 10-year Treasury (Aug 18, 2026) + 4.29 points of equity premium. The rate you require is yours to set.

Enter a price above to run it.

Implied by the price
Owner-earnings growth · ’21→’25+14%/yr
Owner-earnings growth · ’16→’25+31%/yr
Owner-earnings yield
P/E (3-yr earnings ’23–’25)
P/B
Graham’s price gate

Graham capped the multiple at 15×; Buffett and Munger let that rule go: a wonderful business can deserve 50× if the thesis holds. The gate marks the bargain-hunter's floor.

Against a high-grade bond: Graham’s yardstick bond yield%

Prefilled with the 10-year Treasury (4.71%, as of Aug 18, 2026). Edit it for today’s exact figure, or a AAA corporate yield.

Graham measured a stock against the bond you could own instead, the heart of his margin of safety. Enter a price above to weigh the owner-earnings yield against this bond.

Owner earnings $125M on 118M shares outstanding, per the 10-Q cover, as of 2026-07-20; net cash $207M. The if-converted diluted count is 123M, 4% above the shares outstanding: the dilution overhang (convertibles, options) a buyer inherits. The base opens on the through-cycle figure (the latest year sits above the record’s own median, and Graham’s averaging cuts both ways); clear Normalize to use the year as filed. Net of stock comp treats option pay as the expense it is. The dials set the multiple a growth belief justifies; the price, and every dollar on this page, is yours.

Cite: Owner Scorecard, "Sonos Inc. (SONO), the owner's record," https://ownerscorecard.com/c/SONO, data as of 2026-08-17.

Manual order: ← SON its page in the Manual SOUN →

Industry order: ← SN the Household Durables chapter SONY →